Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 51, issue 6, 2025

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile pp. 1073-1097

Shunyuan Zhang, Elizabeth M S Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang

He Loves the One He Has Invested In: The Effects of Mating Cues on Men’s and Women’s Sunk Cost Bias pp. 1098-1119

Rui Chen, Hao Sun, Zhaoyang Guo and Haipeng (Allan) Chen

How Numerical Cognition Explains Ambiguity Aversion pp. 1120-1143

Marina Lenkovskaya and Steven Sweldens

Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes pp. 1144-1166

Nicole Davis, Rosanna K Smith and Julio Sevilla

The Visual Complexity = Higher Production Cost Lay Belief pp. 1167-1185

Lauren Min, Peggy J Liu and Cary L Anderson

How Do Consumers React to Ads That Meddle in Out-Party Primaries? pp. 1186-1208

Mohamed A Hussein, Courtney Lee and S Christian Wheeler

Why and How Consumers Perform Online Reviewing Differently pp. 1209-1228

Gwarlann de Kerviler, Catherine Demangeot and Pierre-Yann Dolbec

Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt pp. 1229-1251

Nathan B Warren and Linda L Price

Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research pp. 1252-1278

Michelle F Weinberger, Ernest Baskin and Kunter Gunasti

Volume 51, issue 5, 2025

Improving Our Scientific Understanding of Consumer Behavior pp. 867-870

Oleg Urminsky, Giana M Eckhardt, Jacob Goldenberg, Margaret G Meloy and Stephen A Spiller

Price Partitioning of Socio-Moral Surcharges pp. 873-895

Shreyans Goenka and Rajesh Bagchi

Identities without Products: When the Preference for Self-Linked Products Weakens pp. 896-915

Liad Weiss and Robin J Tanner

How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype pp. 916-936

Helen van der Sluis, Adriana Samper, Kirk Kristofferson and Terri Hlava

Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers pp. 937-958

Alisa Yinghao Wu and Vicki G Morwitz

The Cumulative Effects of Marketized Care pp. 959-981

Andreas Chatzidakis, Giana M Eckhardt and Katharina C Husemann

Using Cultural Repertoires during Unsettled Times pp. 982-1005

Ye (Nicole) Yang, Julie L Ozanne and Marcus Phipps

Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments pp. 1006-1026

Marisabel Romero, Adam W Craig, Milica Mormann and Anand Kumar

Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures pp. 1027-1046

Ran Li, Meng Zhang and Pankaj Aggarwal

Becoming Nature: Classifying Encounters in Interspecies Contact Zones pp. 1047-1069

Annetta Grant, Robin Canniford and Avi Shankar

Volume 51, issue 4, 2024

Conspiracy Beliefs and Consumption: The Role of Scientific Literacy pp. 656-678

Nathan Allred and Lisa E Bolton

An Aversion to Intervention: How the Protestant Work Ethic Influences Preferences for Natural Healthcare pp. 679-697

Yimin Cheng and Anirban Mukhopadhyay

The Market Dynamics of Collective Ignorance and Spiraling Risk pp. 698-718

Léna Pellandini-Simányi and Michelle Barnhart

Consumer Work and Agency in the Analog Revival pp. 719-738

Michael B Beverland, Karen V Fernandez and Giana M Eckhardt

How Does Rating Specific Features of an Experience Alter Consumers' Overall Evaluations of That Experience? pp. 739-760

Katie S Mehr and Joseph P Simmons

Back to the Present: How Direction of Mental Time Travel Affects Similarity and Saving pp. 761-774

Katherine L Christensen, Hal E Hershfield and Sam J Maglio

Why Online Consumption Communities Brutalize pp. 775-796

Olivier Sibai, Marius K Luedicke and Kristine de Valck

Stigma Resistance through Body-in-Practice: Embodying Pride through Creative Mastery pp. 797-819

Rohan Venkatraman, Julie L Ozanne and Erica Coslor

Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues pp. 820-844

Franck Celhay and Jonathan Luffarelli

Pre-Registered Interim Analysis Designs (PRIADs): Increasing the Cost-Effectiveness of Hypothesis Testing pp. 845-865

Quentin André and Nicholas Reinholtz

Volume 51, issue 3, 2024

Will We Be the Last Human Editors of JCR? pp. 451-454

Bernd Schmitt, June Cotte, Markus Giesler, Andrew T Stephen and Stacy Wood

Is “4 for $16” Better than “4 for $15.30”? The Price Divisibility Effect in Multipack Purchases pp. 455-473

Hanyong Park, JaeHwan Kwon and Rajesh Bagchi

Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption pp. 474-496

Heeyoung Yoon and Tom Meyvis

When Learning Negative Brand Associations Leads to Positive Evaluations of Effectiveness pp. 497-519

Julian K Saint Clair and Marcus Cunha

Class Conflict and Spatial Domination in the Neoliberal City pp. 520-541

Rodrigo B Castilhos

Nudges Increase Choosing but Decrease Consuming: Longitudinal Studies of the Decoy, Default, and Compromise Effects pp. 542-551

Evan Polman and Sam J Maglio

Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates pp. 552-570

Dipayan Biswas, Annika Abell and Roger Chacko

Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation pp. 571-594

Jason D Lin, Nicole You Jeung Kim, Esther Uduehi and Anat Keinan

Easy to Be Selfish: When and Why Is One Individual as Influential as Multiple Individuals pp. 595-615

Zheshuai Yang and Yan Zhang

Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange pp. 616-633

Chihling Liu, Robert V Kozinets, Anthony Patterson and Xin Zhao

When Language Matters pp. 634-653

Grant Packard, Yang Li and Jonah Berger

Volume 51, issue 2, 2024

How Do Consumers React to Production Waste? pp. 212-237

Haiyue (Felix) Xu and Lisa E Bolton

Refund Psychology pp. 238-255

Tianjiao Yu, Cynthia Cryder and Robyn A LeBoeuf

How Traditional Production Shapes Perceptions of Product Quality pp. 256-275

Keith Wilcox, Sandra Laporte and Gabriel Ward

Top Rated or Best Seller? Cultural Differences in Responses to Attitudinal versus Behavioral Consensus Cues pp. 276-297

Aaron J Barnes and Sharon Shavitt

We Do What We Are: Representation of the Self-Concept and Identity-Based Choice pp. 298-320

Stephanie Y Chen, Oleg Urminsky and Jiaqi Yu

It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue pp. 321-341

Zoe Y Lu, Suyeon Jung and Joann Peck

Unveiling the Mind of the Machine pp. 342-361

Melanie Clegg, Reto Hofstetter, Emanuel de Bellis and Bernd H Schmitt

Post-Colonial Consumer Respect and the Framing of Neocolonial Consumption in Advertising pp. 362-382

Rohit Varman, Russell W Belk and Hari Sreekumar

Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action pp. 383-407

Noel Albert and Matthew Thomson

Better Together: How Clustering Can Attenuate Hedonic Decline pp. 408-427

Jinjie Chen and Joseph P Redden

Practical Relevance in Consumer Research pp. 428-438

Wayne D Hoyer, Echo Wen Wan and Keith Wilcox

Volume 51, issue 1, 2024

50 Years of JCR pp. 1-1

Bernd Schmitt, June Cotte, Markus Giesler, Andrew T Stephen and Stacy Wood

Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions pp. 2-6

Bernd Schmitt

Consumer Trust: Meta-Analysis of 50 Years of Empirical Research pp. 7-18

Mansur Khamitov, Koushyar Rajavi, Huang Der-Wei and Yuly Hong

50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives pp. 19-28

Ioannis Evangelidis, Sudeep Bhatia, Jonathan Levav and Itamar Simonson

The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes pp. 29-41

Christilene du Plessis, Serena D’Hooge and Steven Sweldens

The Emergence and Evolution of Consumer Language Research pp. 42-51

Grant Packard and Jonah Berger

Conversations on Society and Culture pp. 52-55

June Cotte

Race in Consumer Research: Past, Present, and Future pp. 56-65

Sonya A Grier, David Crockett, Guillaume D Johnson, Kevin D Thomas and Tonya Williams Bradford

Hidden Barriers to Marketplace Disability Accessibility: An Empirical Analysis of the Role of Perceived Trade-Offs pp. 66-78

Lauren Grewal and Helen Van Der Sluis

After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality pp. 79-90

Lez E Trujillo-Torres, Benét DeBerry-Spence, Sonya A Grier and Søren Askegaard

People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research pp. 91-103

Martin Mende, Abhishek Borah, Maura L Scott, Lisa E Bolton and Leonard Lee

From Second-Hand to Third-Hand: Reuse and Resale Cycle pp. 104-113

Feifei Huang and Vincent Chi Wong

Keeping Up and Staying Fresh: Reflections on Studying Emerging Topics in Consumer Research pp. 114-118

Andrew T Stephen

Leveraging Digital Advertising Platforms for Consumer Research pp. 119-128

Michael Braun, Bart de Langhe, Stefano Puntoni and Eric M Schwartz

The Genesis Effect: Digital Goods in the Metaverse pp. 129-139

Haiyang Yang

Beyond Scarcity: A Social Value-Based Lens for NFT Pricing pp. 140-150

Reto Hofstetter, Martin P Fritze and Cait Lamberton

The Future of Consumer Research Methods: Lessons of a Prospective Retrospective pp. 151-156

Stacy Wood

Taking the Full Measure: Integrating Replication into Research Practice to Assess Generalizability pp. 157-168

XOleg Urminsky and Berkeley J Dietvorst

Unraveling Impact: Exploring Effects of Novelty in Top Consumer Research Journals pp. 169-179

Xin (Shane) Wang, Jun Hyun (Joseph) Ryoo, Margaret C Campbell and J Jeffrey Inman

How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis pp. 180-190

Martin Eisend, Gratiana Pol, Dominika Niewiadomska, Joseph Riley and Rick Wedgeworth

Benchmarking Scholarship in Consumer Research: The p-Index of Thought Leadership pp. 191-203

Michel Tuan Pham, Alisa Yinghao Wu and Danqi Wang

Midrange, Differential, Meaningful, and Multidisciplinary: Reflections on JCR’s Epistemic Culture pp. 204-209

Markus Giesler