Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions

Bernd Schmitt

Journal of Consumer Research, 2024, vol. 51, issue 1, 2-6

Abstract: This article chronicles the evolution of the two main paradigms within the Journal of Consumer Research: consumer information processing and behavioral decision-making. The work synthesizes interviews with preeminent scholars who have shaped these paradigms, featuring theoretical developments, key findings, and methodological innovations. This article also connects these perspectives to practical applications in advertising, branding, and retailing and identifies knowledge gaps to be addressed in future consumer research.

Keywords: information processing; decision-making; consumer judgment and choice; advertising; shopping; technology in consumer behavior (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:51:y:2024:i:1:p:2-6.

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Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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