The Future of Consumer Research Methods: Lessons of a Prospective Retrospective

Stacy Wood

Journal of Consumer Research, 2024, vol. 51, issue 1, 151-156

Abstract: Looking back at 50 years of Journal of Consumer Research methods and interviewing some of the field’s most respected methodologists, this article seeks to craft a core set of best practices for scholars in consumer research. From perennial issues like conceptual validity to emerging issues like data integrity and replicability, the advice offered by our experts can help scholars improve the way they approach their research questions, provide empirical evidence that instills confidence, use new tools to make research more inclusive or descriptive of the “real world,” and seek to become thought leaders.

Keywords: conceptual validity; data integrity; replication; AI; impact (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:51:y:2024:i:1:p:151-156.

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Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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