Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 29, issue 4, 2003

The Devaluation Effect: Activating a Need Devalues Unrelated Objects pp. 463-73

C Miguel Brendl, Arthur B Markman and Claude Messner

Consumer Perceptions of Price (Un)Fairness pp. 474-91

Lisa E Bolton, Luk Warlop and Joseph W Alba

Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices pp. 492-506

Rebecca W Hamilton

The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects pp. 507-16

Nathan Novemsky and Rebecca K Ratner

Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind pp. 517-30

Rongrong Zhou and Dilip Soman

Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available pp. 531-38

Susan Powell Mantel and James J Kellaris

Locus of Equity and Brand Extension pp. 539-50

Stijn M J van Osselaer and Joseph W Alba

Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement pp. 551-65

Peter H Bloch, Frederic F Brunel and Todd J Arnold

Sympathy and Empathy: Emotional Responses to Advertising Dramas pp. 566-78

Jennifer Edson Escalas and Barbara B Stern

Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising pp. 579-87

Edward F McQuarrie and David Mick

Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures pp. 588-94

Norbert Schwarz

Brand Synthesis: The Multidimensionality of Brand Knowledge pp. 595-600

Kevin Lane Keller

Volume 29, issue 3, 2002

Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake pp. 293-305

Aimee Drolet

Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude pp. 306-18

Cristel Antonia Russell

Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments pp. 319-34

Stephen M Nowlis, Barbara E Kahn and Ravi Dhar

Effect of Face Value on Product Valuation in Foreign Currencies pp. 335-47

Priya Raghubir and Joydeep Srivastava

Materialism and Well-Being: A Conflicting Values Perspective pp. 348-70

James E Burroughs and Aric Rindfleisch

The Influence of Level of Processing on Advertising Repetition Effects pp. 371-82

Christie L Nordhielm

The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers pp. 383-99

Steven M Kates

The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions pp. 400-415

Donnel A Briley and Wyer, Robert S,

Prior Knowledge and Complacency in New Product Learning pp. 416-26

Stacy L Wood and Lynch, John G,

The Politics of Consumption: A Re-inquiry on Thompson and Haytko's (1997) "Speaking of Fashion." pp. 427-40

Jeff B Murray

Valves of Desire: A Historian's Perspective on Parents, Children, and Marketing pp. 441-47

Gary Cross

Product Experience Is Seductive pp. 448-54

Stephen J Hoch

Volume 29, issue 2, 2002

The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field Study of Customer Satisfaction Measurement pp. 159-67

Utpal M Dholakia and Vicki G Morwitz

The Propositon-Probability Model of Argument Structure and Message Acceptance pp. 168-87

Charles S Areni

Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles pp. 188-98

Morrin, Maureen, et al

Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence pp. 199-217

Ran Kivetz and Itamar Simonson

A Role for Poetry in Consumer Research pp. 218-34

Sherry, John F, and John W Schouten

When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices pp. 235-45

Naomi Mandel and Eric J Johnson

The Impact of Private versus Public Consumption on Variety-Seeking Behavior pp. 246-57

Rebecca K Ratner and Barbara E Kahn

Source and Nonsource Cues in Advertising and Their Effects on the Activation of Cultural and Subcultural Knowledge on the Route to Persuasion pp. 258-69

Anne M Brumbaugh

How Prevalent Is the Negativity Effect in Consumer Environments? pp. 270-79

Rohini Ahluwalia

Losing Consciousness: Automatic Influences on Consumer Judgment, Behavior, and Motivation pp. 280-85

John A Bargh

Toward a Personology of the Customer pp. 286-92

Hans Baumgartner

Volume 29, issue 1, 2002

An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption pp. 5-19

Cornelia Pechmann and Susan J Knight

Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man pp. 20-38

Robert V Kozinets

Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a Resolution of Opposing Perspectives pp. 39-56

Jaideep Sengupta and Gita Venkataramani Johar

Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding pp. 70-90

Douglas B Holt

A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments pp. 91-100

DeSarbo, Wayne S, et al

Anticipating Discussion about a Product: Rehearsing What to Say Can Affect Your Judgments pp. 101-15

Ann E Schlosser and Sharon Shavitt

Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability pp. 116-28

J Jeffrey Inman and Marcel Zeelenberg

"Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults pp. 129-41

Shi Zhang and Sanjay Sood

The Ego Factor in Tourism pp. 146-51

Dean MacCannell

Volume 28, issue 4, 2002

Toward a Theory of Consumer Choice as Sociohistorically Shaped Practical Experience: The Fits-Like-a-Glove (FLAG) Framework pp. 515-32

Douglas E Allen

We're at As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk pp. 533-49

Geeta Menon, Lauren G Block and Suresh Ramanathan

Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture pp. 550-71

Craig J Thompson and Maura Troester

Automatic Construction and Use of Contextual Information for Product and Price Evaluations pp. 572-88

Rashmi Adaval and Kent B Monroe

Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing pp. 589-602

David L Mothersbaugh, Bruce Huhmann and George R Franke

Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task pp. 603-17

Stewart Shapiro and Mark T Spence

Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information pp. 618-35

Tom Meyvis and Chris Janiszewski

Can Mixed Emotions Peacefully Coexist? pp. 636-49

Patti Williams and Jennifer L Aaker

Counterfactual Thinking and Advertising Responses pp. 650-58

Parthasarathy Krishnamurthy and Anuradha Sivaraman

Volume 28, issue 3, 2001

Reference Price and Price Perceptions: A Comparison of Alternative Models pp. 339-54

Ronald W Niedrich, Subhash Sharma and Douglas H Wedell

Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product pp. 355-68

Rajagopal Raghunathan and Julie R Irwin

Consuming the American West: Animating Cultural Meaning and Memory at a Stock Show and Rodeo pp. 369-98

Lisa Penaloza

Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts pp. 399-417

Sankar Sen, Zeynep Gurhan-Canli and Vicki Morwitz

Recommendation or Evaluation? Task Sensitivity in Information pp. 418-38

Andrew D Gershoff, Susan M Broniarczyk and Patricia M West

The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm pp. 439-49

Margaret C Campbell and Ronald C Goodstein

On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis pp. 450-61

Robert A Peterson

The Effect of Novel Attributes on Product Evaluation pp. 462-72

Ashesh Mukherjee and Wayne D Hoyer

Embarrassment in Consumer Purchase: The Roles of Social Presence and Purchase Familiarity pp. 473-81

Darren W Dahl, Rajesh V Manchanda and Jennifer J Argo

Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context pp. 482-93

Nader T Tavassoli and Jin K Han

The Perils of N = 1 pp. 494-98

William D Wells

The Creative Destruction of Decision Research pp. 499-505

George Loewenstein

What If Consumer Experiments Impact Variances as Well as Means? Response Variability as a Behavioral Phenomenon pp. 506-11

Jordan J Louviere

Volume 28, issue 2, 2001

Emotional Contagion Effects on Product Attitudes pp. 189-201

Daniel J Howard and Charles Gengler

Two Ways of Learning Brand Associations pp. 202-23

Stijn M J van Osselaer and Chris Janiszewski

Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making pp. 224-38

Gavan J Fitzsimons and Baba Shiv

Gift Giving in Hong Kong and the Continuum of Social Ties pp. 239-56

Annamma Joy

The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies pp. 257-72

Michelle L Roehm and Brian Sternthal

Improving Parameter Estimates and Model Prediction by Aggregate Customization in Choice Experiments pp. 273-83

Neeraj Arora and Joel Huber

Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach pp. 284-95

David Luna and Laura A Peracchio

A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior pp. 296-307

Joydeep Srivastava and Nicholas Lurie

Digitizing Consumer Research pp. 331-36

Eric J Johnson

Volume 28, issue 1, 2001

Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information pp. 1-17

Rashmi Adaval

Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment pp. 18-32

Chris Janiszewski and Tom Meyvis

"I" Seek Pleasures and "We" Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion pp. 33-49

Jennifer L Aaker and Angela Y Lee

Consumer's Need for Uniqueness: Scale Development and Validation pp. 50-66

Kelly Tepper Tian, William O Bearden and Gary L Hunter

Persistent Preferences for Product Attributes: The Effects of the Initial Choice Context and Uninformative Experience pp. 89-104

A V Muthukrishnan and Frank R Kardes

The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking pp. 105-20

J Jeffrey Inman

Consumer Self-Confidence: Refinements in Conceptualization and Measurement pp. 121-34

William O Bearden, David M Hardesty and Randall L Rose

The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching pp. 135-48

Joffre Swait and Wiktor Adamowicz

The Desperate Need for Replications pp. 149-58

John E Hunter

Opportunities for Improving Consumer Research through Latent Variable Structural Equation Modeling pp. 159-66

Scott B MacKenzie