A Role for Poetry in Consumer Research

Sherry, John F, and John W Schouten

Journal of Consumer Research, 2002, vol. 29, issue 2, 218-34

Abstract: Consumer researchers are wrestling with the crisis of representation that has challenged contiguous disciplines over the past decade. Traditional or conventional prose articles seem increasingly insufficient as vessels for representing our understandings and experiences. In this article, we demonstrate how poetry contributes to the research enterprise. We use our own experiences as researcher-poets to illustrate how the writing and close reading of poetry can take us directly to the heart of consumption. Our essay is intended to provide a philosophical basis for the inclusion of poetry between the covers of this journal. Copyright 2002 by the University of Chicago.

Date: 2002
References: Add references at CitEc
Citations: View citations in EconPapers (9)

Downloads: (external link)
http://dx.doi.org/10.1086/341572 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:29:y:2002:i:2:p:218-34

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().