Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement

Peter H Bloch, Frederic F Brunel and Todd J Arnold

Journal of Consumer Research, 2003, vol. 29, issue 4, 551-65

Abstract: This research conceptualizes and develops a scale to measure individual differences in the centrality of visual product aesthetics (CVPA), defined as the level of significance that visual aesthetics hold for a particular consumer in his/her relationship with products. Three related dimensions of product aesthetics centrality emerged from the research: value, acumen, and response intensity. A series of eight studies provided evidence that the CVPA measure possesses satisfactory reliability and validity. Additionally, this research illuminates important differences between high and low CVPA consumers in product-design-related evaluations and behaviors and provides suggestions for future research employing the scale. Copyright 2003 by the University of Chicago.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:29:y:2003:i:4:p:551-65

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