Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Viability and Profile of the Consumerist Segment pp. 217-28: Jacques C Bourgeois and James G Barnes
Psychographics for Social Policy Decisions: Welfare Assistance pp. 229-39: Sadrudin A Ahmed and Douglas N Jackson
Activation Research: Psychobiological Approaches in Consumer Research pp. 240-50: Werner Kroeber-Riel
Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior pp. 251-62: John R Hauser and Glen L Urban
Measurement and Estimation of Conjoint Utility Functions pp. 263-71: Dov Pekelman and Subrata K Sen
Comment on "Fertility as Consumption: Theories from the Behavioral Sciences" pp. 284-87: Clyde V Kiser
Comment on "Fertility as Consumption: Theories from the Behavioral Sciences" pp. 288-90: Harvey Leibenstein
Comment on "Fertility as Consumption:: Theories from the Behavioral Sciences" pp. 291-92: N Krishnan Namboodiri
Comment on "Fertility as Consumption: Theories from the Behavioral Sciences" pp. 292-93: John Scanzoni
Comment on "Fertility as Consumption: Theories from the Behavioral Sciences" pp. 293-96: Boone A Turchi
Fertility as Consumption: Theories from the Behavioral Sciences: Rejoinder pp. 297-302: Richard P Bagozzi and M Frances Van Loo

Self-Monitoring as a Moderating Variable in Consumer Behavior pp. 159-62: Richard C Becherer and Lawrence M Richard
The Prediction of Individual Probabilities of Brand Choice pp. 163-68: David J Reibstein
Socioeconomic and Social-Psychological Influences on Reasons Wives Work pp. 169-75: Jeanne L Hafstrom and Marilyn M Dunsing
Determinants of Search for Lower Prices: An Empirical Assessment of the Economics of Information Theory pp. 176-86: Arieh Goldman and J K Johansson
Model Testing Techniques and Price-Quality Tradeoffs pp. 194-205: Michael R Hagerty
Automobile Repair: Does Regulation or Consumer Information Matter? pp. 206-09: Douglas W Webbink

TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences? pp. 73-81: Marvin E Goldberg, Gerald J Gorn and Wendy Gibson
Assessing Communication Effects on Energy Conservation pp. 82-88: C Samuel Craig and John M McCann
Consumer Dynamics in Nonprofit Organizations pp. 89-95: Adrian B Ryans and Charles B Weinberg
Conjoint Analysis in Consumer Research: Issues and Outlook pp. 103-23: Paul E Green and V Srinivasan
A Conflict Resolution Choice Model pp. 124-37: C Whan Park
Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand pp. 138-42: John U Farley, Jerrold Katz and Donald R Lehmann
Representativeness of Shortened Personality Measures pp. 143-45: George Brooker

A Review of Selected Factors Conditioning Consumer Travel Behavior pp. 1-21: Raymond Hubbard
Some Unintended Consequences of TV Advertising to Children pp. 22-29: Marvin E Goldberg and Gerald J Gorn
The Effects of Consumer Education on Consumer Product Safety Behavior pp. 30-40: Richard Staelin
Promotional Effects on a High- versus Low-Involvement Electorate pp. 41-48: William R Swinyard and Kenneth A Coney
Additive Decomposition of Perceptions Data Via Conjoint Analysis pp. 58-65: Paul E Green and Wayne S DeSarbo

Fertility as Consumption: Theories from the Behavioral Sciences pp. 199-228: Richard P Bagozzi and M Frances Van Loo
Innovativeness: The Concept and Its Measurement pp. 229-42: David F Midgley and Grahame R Dowling
When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers pp. 243-46: Sandon A Steinberg and Richard F Yalch
Bridging the Information Gap pp. 247-51: William J McEwen
A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model pp. 261-66: Peter R Dickson and Paul W Miniard
Rejoinder [An Experimental Investigation of Causal Relations among Cognition, Affect, and Behavioral Intention] pp. 267-71: Richard J Lutz
Rejoinder [Changing Brand Attitudes through Modification of Cognitive Structure] [An Experimental Investigation of Causal Relations among Cognition, Affect, and Behavioral Intention] pp. 276-78: Richard J Lutz

Working Wives and Major Family Expenditures pp. 141-47: Myra H Strober and Charles B Weinberg
"Information Load" and Consumers pp. 148-55: Debra L Scammon
Comparing Multiattribute Attitude Models by Optimal Scaling pp. 165-71: Morris B Holbrook
The Neglected Variety Drive: A Useful Concept for Consumer Behavior pp. 172-75: Edmund W J Faison
More on Content Analysis in Consumer Research pp. 176-77: Morris B Holbrook
The "New Home Economics": Sexist, Unrealistic, or Simply Irrelevant? pp. 178-81: John P Robinson
How New Is the "New Home Economics"? pp. 181-83: Margaret G Reid
How New Is the "New Home Economics"? Rejoinder pp. 183-84: Marianne A Ferber and Bonnie G Birnbaum

Prevention of Accidental Poisoning through Package and Label Design pp. 67-74: Kenneth C Schneider
Constructive Processes in Consumer Choice pp. 75-85: James R Bettman and Michel A Zins
The Impact of Television Advertising on Children from Low Income Families pp. 86-88: Gerald J Gorn and Marvin E Goldberg
Model of Consumer Reaction to Product Characteristics pp. 89-101: George W Ladd and Martin Zober
Students and Housewives: Differences in Susceptibility to Reference Group Influence pp. 102-10: C Whan Park and V Parker Lessig
A Programming Model of Consumer Choice among Multi-Attributed Brands pp. 111-18: John J Bernardo and Jean-Marie Blin
Consumer Use and Comprehension of Nutrition Information pp. 119-28: Jacob Jacoby, Robert W Chestnut and William Silberman

Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test pp. 1-7: Kenneth E Miller and Frederick D Sturdivant
Content Analysis in Consumer Research pp. 8-18: Harold H Kassarjian
The "New Home Economics:" Retrospects and Prospects pp. 19-28: Marianne A Ferber and Bonnie G Birnbaum
Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach pp. 29-38: Bobby J Calder and Robert E Burnkrant
Preferences between Product Consultants: Choices vs. Preference Functions pp. 39-47: Stewart W Bither and Peter Wright
Consumer Decision Making: The Technical Efficiency Approach pp. 48-56: Loren V Geistfeld
Research by Convenience pp. 57-58: Robert Ferber