Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E Green and V Srinivasan

Journal of Consumer Research, 1978, vol. 5, issue 2, 103-23

Date: 1978
References: Add references at CitEc
Citations: View citations in EconPapers (454)

Downloads: (external link)
http://dx.doi.org/10.1086/208721 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:5:y:1978:i:2:p:103-23

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().