Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 11, issue 4, 1985

A Propositional Inventory for New Diffusion Research pp. 849-67

Hubert Gatignon and Thomas S Robertson

Reference Prices and Deception in Newspaper Advertising pp. 868-76

John Liefeld and Louise A Heslop

Examining the Target of Receiver Elaborations: Rhetorical Question Effects on pp. 877-86

John L Swasy and James M Munch

Images of Ourselves: The Good Life in Twentieth Century Advertising pp. 887-97

Russell W Belk and Richard W Pollay

The Role of Family Communication in Consumer Socialization of Children and Adolescents pp. 898-913

George P Moschis

Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation pp. 914-26

Dorothy Leonard-Barton

The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era pp. 927-38

Monroe Friedman

Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness pp. 939-53

Paul H Schurr and Julie L Ozanne

Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective pp. 954-61

Lynn R Kahle and Pamela M Homer

The Effects of Commercials for Adult Products on Children pp. 962-67

Gerald J Gorn and Renee Florsheim

Volume 11, issue 3, 1984

Consumer Choice Strategies for Comparing Noncomparable Alternatives pp. 741-53

Michael D Johnson

The Relationship between Relative Attributes, Relative Preferences, and Market Share: The Case of Solar Energy in Canada pp. 754-62

Michael Berkowitz and Haines, George H,

The Interaction of Advertising and Evidence pp. 763-70

John Deighton

Brand Congruence in Interpersonal Relations: A Social Network Analysis pp. 771-83

Reingen, Peter H, et al

Life Status Changes and Changes in Consumer Preferences and Satisfaction pp. 784-94

Alan R Andreasen

The Theory of Reasoned Action Applied to Coupon Usage pp. 795-809

Terence A Shimp and Alican Kavas

Spousal Conflict Arousal: Scale Development pp. 810-21

Daniel Seymour and Greg Lessne

An Examination of Consumer Decision Making for a Common Repeat Purchase Product pp. 822-29

Wayne D Hoyer

Optimal Stimulation Level-Exploratory Behavior Models pp. 830-35

Erich A Joachimsthaler and John L Lastovicka

Competitive Market Structure Analysis: A Comment on Problems. [Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities] pp. 836-41

Allan D Shocker, Anthony J Zahorik and David W Stewart

Competitive Market Structure Analysis: A Reply [Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities] pp. 842-47

Cynthia Fraser and John W Bradford

Volume 11, issue 2, 1984

Recent Developments in Classical Conditioning pp. 619-31

Frances K McSweeney and Calvin Bierley

Detecting and Explaining the Sleeper Effect pp. 632-42

Darlene B Hannah and Brian Sternthal

Effects of Information Presentation Format on Resource Use in Field Studies pp. 655-67

Richard A Winett and John Kagel

Context Effects on Judgment under Uncertainty pp. 668-79

Chezy Ofir and Lynch, John G,

Are Two Better than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship pp. 680-93

F Robert Dwyer

Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects pp. 694-99

Gary M Erickson, Johny K Johansson and Paul Chao

Working Wives and Expenditure on Services pp. 700-707

Don Bellante and Ann C Foster

The Concept of Quality and the Efficiency of Markets for Consumer Products pp. 708-18

Chr Hjorth-Andersen

Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games pp. 728-39

Holbrook, Morris B, et al

Volume 11, issue 1, 1984

Public Reactions to Some Ethical Issues of Social Research: Attitudes and Behavior pp. 501-09

Eleanor Singer

Multiattribute Perceptual Bias as Revealing of Preference Structure pp. 510-21

Rashi Glazer

The Effect of Numbers on the Route to Persuasion pp. 522-27

Richard F Yalch and Rebecca Elmore-Yalch

Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context pp. 528-41

Eric J Johnson and Robert J Meyer

Product Familiarity and Learning New Information pp. 542-50

Eric J Johnson and J Edward Russo

Basic Cognitive Ability Measures as Predictors of Consumer Information Processing Strategies pp. 551-63

Noel Capon and Roger Davis

Conservation Characteristics among Determinants of Residential Property Value pp. 564-71

Molly Longstreth, Anne R Coveney and Jean S Bowers

On the Meaning of Within-Factor Correlated Measurement Errors pp. 572-80

David W Gerbing and James C Anderson

Audience Involvement in Advertising: Four Levels pp. 581-92

Anthony G Greenwald and Clark Leavitt

Estimating Price-Quality Tradeoffs Using Comparative Judgments pp. 593-600

Irwin P Levin and Richard D Johnson

Subjective vs. Objective Time Measures: A Note on the Perception of Time in Consumer Behavior pp. 615-18

Jacob Hornik

Volume 10, issue 4, 1984

An Analysis of Conjunctive Choice: Theory and Experiments pp. 373-85

David Grether and Louis Wilde

Children's Recognition of Consumption Symbolism in Children's Products pp. 386-97

Russell Belk, Robert Mayer and Amy Driscoll

Consumer Reactions to Product Failure: An Attributional Approach pp. 398-409

Valerie S Folkes

To Take or Not to Take the Only One: Effects of Changing the Meaning of a Product Attribute on Choice Behavior pp. 410-16

Trudy Kehret-Ward and Richard Yalch

A Typology of Individual Search Strategies among Purchasers of New Automobiles pp. 417-31

David H Furse, Girish N Punj and David W Stewart

Perspectives on Information Overload pp. 432-35

Jacob Jacoby

Reflections on the Information Overload Paradigm in Consumer Decision Making [Perspectives on Information Overload] pp. 436-40

Naresh K Malhotra

A Simple Mathematical Theory of Innovative Behavior: Comment pp. 441-44

Steven D Silver

Parsimony or Explanation: On the Estimation of Systems Defined by Nonlinear Differential Equations [A Simple Mathematical Theory of Innovative Behavior] pp. 445-48

David F Midgley

Trends in Consumer Behavior Literature: A Content Analysis pp. 449-54

Helgeson, James G, et al

Volume 10, issue 3, 1983

The Continuing Significance of Social Class to Marketing pp. 265-80

Richard P Coleman

The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research pp. 281-91

Janet Wagner and Sherman Hanna

Ethnic Migration, Assimilation, and Consumption pp. 292-302

Melanie Wallendorf and Michael D Reilly

Individual and Group Consumer Information Acquisition in Brand Choice Situations pp. 303-09

Joel Rudd and Frank J Kohout

Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations pp. 310-18

Meryl Paula Gardner

The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective pp. 319-29

Michael R Solomon

A Resource Exchange Theory Analysis of Consumer Behavior pp. 330-38

David Brinberg and Ronald Wood

A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment pp. 339-47

Didow, Nicholas M,, Perreault, William D, and Nicholas C Williamson

Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event pp. 348-61

Jordan J Louviere and David Hensher

Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation pp. 362-64

Z S Demirdjian

Volume 10, issue 2, 1983

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement pp. 135-46

Richard E Petty, John T Cacioppo and David Schumann

Measuring Miscomprehension for Televised Communications Using True-False Questions pp. 147-56

David C Schmittlein and Donald G Morrison

Gift Giving in Anthropological Perspective pp. 157-68

Sherry, John F,

Modeling Personal and Normative Influences on Behavior pp. 169-80

Paul W Miniard and Joel B Cohen

An Interaction Framework of Consumer Decision Making pp. 181-96

Girish N Punj and David W Stewart

Buying Time and Saving Time: Strategies for Managing Household Production pp. 197-208

Sharon Y Nickols and Karen D Fox

Characteristics of Adopters and Non-Adopters of Home Computers pp. 225-35

Mary Dee Dickerson and James W Gentry

Implicit Discount Rates and the Purchase of Untried, Energy-Saving Durable Goods pp. 236-46

Douglas A Houston

Determinants of Role Structure in Family Financial Management pp. 253-58

Dennis L Rosen and Donald H Granbois

Working Wives and Major Family Expenditures: Replication and Extension pp. 259-63

Charles B Weinberg and Russell S Winer

Volume 10, issue 1, 1983

Information Accessibility as a Moderator of Consumer Choice pp. 1-14

Gabriel Biehal and Dipankar Chakravarti

Competitive Market Structure Analysis: Principal Partitioning of Revealed Substitutabilities pp. 15-30

Cynthia Fraser and John W Bradford

Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects pp. 31-44

Joel Huber and Christopher Puto

The Information Processing of Pictures in Print Advertisements pp. 45-61

Julie E Edell and Richard Staelin

The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation pp. 62-72

Lakshman Krishnamurthi

An Analysis of Consumer Interaction Styles in the Marketplace pp. 73-82

Marsha L Richins

On the Separability of Weights and Brand Values: Issues and Empirical Results pp. 83-95

David J Curry and Michael B Manasco

Standardizing Variables in Multiplicative Choice Models pp. 96-108

Lee G Cooper and Masao Nakanishi

The Role of External Validity in Theoretical Research pp. 109-11

Lynch, John G,

Beyond External Validity pp. 112-24

Bobby J Calder, Lynn W Philips and Alice M Tybout

External Validity and the Research Process: A Comment on the Calder-Lynch Dialogue pp. 115-24

Joseph E McGrath and David Brinberg

On 'Individual Differences in Search Behavior for a Nondurable.' pp. 125-31

Naresh K Malhotra

On Hypotheses, Measurements, and the Extension of Knowledge pp. 132-33

Donald R Lehmann and William L Moore