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Journal of Consumer Research

1974 - 2021

From Oxford University Press
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Volume 5, issue 4, 1979

Viability and Profile of the Consumerist Segment pp. 217-28 Downloads
Jacques C Bourgeois and James G Barnes
Psychographics for Social Policy Decisions: Welfare Assistance pp. 229-39 Downloads
Sadrudin A Ahmed and Douglas N Jackson
Activation Research: Psychobiological Approaches in Consumer Research pp. 240-50 Downloads
Werner Kroeber-Riel
Assessment of Attribute Importances and Consumer Utility Functions: von Neumann-Morgenstern Theory Applied to Consumer Behavior pp. 251-62 Downloads
John R Hauser and Glen L Urban
Measurement and Estimation of Conjoint Utility Functions pp. 263-71 Downloads
Dov Pekelman and Subrata K Sen
Comment on "Fertility as Consumption: Theories from the Behavioral Sciences" pp. 284-87 Downloads
Clyde V Kiser
Comment on "Fertility as Consumption: Theories from the Behavioral Sciences" pp. 288-90
Harvey Leibenstein
Comment on "Fertility as Consumption:: Theories from the Behavioral Sciences" pp. 291-92
N Krishnan Namboodiri
Comment on "Fertility as Consumption: Theories from the Behavioral Sciences" pp. 292-93
John Scanzoni
Comment on "Fertility as Consumption: Theories from the Behavioral Sciences" pp. 293-96
Boone A Turchi
Fertility as Consumption: Theories from the Behavioral Sciences: Rejoinder pp. 297-302 Downloads
Richard P Bagozzi and M Frances Van Loo

Volume 5, issue 3, 1978

Self-Monitoring as a Moderating Variable in Consumer Behavior pp. 159-62 Downloads
Richard C Becherer and Lawrence M Richard
The Prediction of Individual Probabilities of Brand Choice pp. 163-68 Downloads
David J Reibstein
Socioeconomic and Social-Psychological Influences on Reasons Wives Work pp. 169-75 Downloads
Jeanne L Hafstrom and Marilyn M Dunsing
Determinants of Search for Lower Prices: An Empirical Assessment of the Economics of Information Theory pp. 176-86 Downloads
Arieh Goldman and J K Johansson
Model Testing Techniques and Price-Quality Tradeoffs pp. 194-205 Downloads
Michael R Hagerty
Automobile Repair: Does Regulation or Consumer Information Matter? pp. 206-09 Downloads
Douglas W Webbink

Volume 5, issue 2, 1978

TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences? pp. 73-81 Downloads
Marvin E Goldberg, Gerald J Gorn and Wendy Gibson
Assessing Communication Effects on Energy Conservation pp. 82-88 Downloads
C Samuel Craig and John M McCann
Consumer Dynamics in Nonprofit Organizations pp. 89-95 Downloads
Adrian B Ryans and Charles B Weinberg
Conjoint Analysis in Consumer Research: Issues and Outlook pp. 103-23 Downloads
Paul E Green and V Srinivasan
A Conflict Resolution Choice Model pp. 124-37 Downloads
C Whan Park
Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand pp. 138-42 Downloads
John U Farley, Jerrold Katz and Donald R Lehmann
Representativeness of Shortened Personality Measures pp. 143-45 Downloads
George Brooker

Volume 5, issue 1, 1978

A Review of Selected Factors Conditioning Consumer Travel Behavior pp. 1-21 Downloads
Raymond Hubbard
Some Unintended Consequences of TV Advertising to Children pp. 22-29 Downloads
Marvin E Goldberg and Gerald J Gorn
The Effects of Consumer Education on Consumer Product Safety Behavior pp. 30-40 Downloads
Richard Staelin
Promotional Effects on a High- versus Low-Involvement Electorate pp. 41-48 Downloads
William R Swinyard and Kenneth A Coney
Additive Decomposition of Perceptions Data Via Conjoint Analysis pp. 58-65 Downloads
Paul E Green and Wayne S DeSarbo

Volume 4, issue 4, 1978

Fertility as Consumption: Theories from the Behavioral Sciences pp. 199-228 Downloads
Richard P Bagozzi and M Frances Van Loo
Innovativeness: The Concept and Its Measurement pp. 229-42 Downloads
David F Midgley and Grahame R Dowling
When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers pp. 243-46 Downloads
Sandon A Steinberg and Richard F Yalch
Bridging the Information Gap pp. 247-51 Downloads
William J McEwen
A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model pp. 261-66 Downloads
Peter R Dickson and Paul W Miniard
Rejoinder [An Experimental Investigation of Causal Relations among Cognition, Affect, and Behavioral Intention] pp. 267-71
Richard J Lutz
Rejoinder [Changing Brand Attitudes through Modification of Cognitive Structure] [An Experimental Investigation of Causal Relations among Cognition, Affect, and Behavioral Intention] pp. 276-78 Downloads
Richard J Lutz

Volume 4, issue 3, 1977

Working Wives and Major Family Expenditures pp. 141-47 Downloads
Myra H Strober and Charles B Weinberg
"Information Load" and Consumers pp. 148-55 Downloads
Debra L Scammon
Comparing Multiattribute Attitude Models by Optimal Scaling pp. 165-71 Downloads
Morris B Holbrook
The Neglected Variety Drive: A Useful Concept for Consumer Behavior pp. 172-75 Downloads
Edmund W J Faison
More on Content Analysis in Consumer Research pp. 176-77 Downloads
Morris B Holbrook
The "New Home Economics": Sexist, Unrealistic, or Simply Irrelevant? pp. 178-81 Downloads
John P Robinson
How New Is the "New Home Economics"? pp. 181-83 Downloads
Margaret G Reid
How New Is the "New Home Economics"? Rejoinder pp. 183-84 Downloads
Marianne A Ferber and Bonnie G Birnbaum

Volume 4, issue 2, 1977

Prevention of Accidental Poisoning through Package and Label Design pp. 67-74 Downloads
Kenneth C Schneider
Constructive Processes in Consumer Choice pp. 75-85 Downloads
James R Bettman and Michel A Zins
The Impact of Television Advertising on Children from Low Income Families pp. 86-88 Downloads
Gerald J Gorn and Marvin E Goldberg
Model of Consumer Reaction to Product Characteristics pp. 89-101 Downloads
George W Ladd and Martin Zober
Students and Housewives: Differences in Susceptibility to Reference Group Influence pp. 102-10 Downloads
C Whan Park and V Parker Lessig
A Programming Model of Consumer Choice among Multi-Attributed Brands pp. 111-18 Downloads
John J Bernardo and Jean-Marie Blin
Consumer Use and Comprehension of Nutrition Information pp. 119-28 Downloads
Jacob Jacoby, Robert W Chestnut and William Silberman

Volume 4, issue 1, 1977

Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test pp. 1-7 Downloads
Kenneth E Miller and Frederick D Sturdivant
Content Analysis in Consumer Research pp. 8-18 Downloads
Harold H Kassarjian
The "New Home Economics:" Retrospects and Prospects pp. 19-28 Downloads
Marianne A Ferber and Bonnie G Birnbaum
Interpersonal Influence on Consumer Behavior: An Attribution Theory Approach pp. 29-38 Downloads
Bobby J Calder and Robert E Burnkrant
Preferences between Product Consultants: Choices vs. Preference Functions pp. 39-47 Downloads
Stewart W Bither and Peter Wright
Consumer Decision Making: The Technical Efficiency Approach pp. 48-56 Downloads
Loren V Geistfeld
Research by Convenience pp. 57-58 Downloads
Robert Ferber
Page updated 2021-10-21