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Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event

Jordan J Louviere and David Hensher

Journal of Consumer Research, 1983, vol. 10, issue 3, 348-61

Date: 1983
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Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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