Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 32, issue 4, 2006

Indeterminacy and Live Television pp. 487-495

Joachim Vosgerau, Klaus Wertenbroch and Ziv Carmon

Do You Know Me? Consumer Calibration of Friends' Knowledge pp. 496-503

Andrew D. Gershoff and Gita Venkataramani Johar

The Endowed Progress Effect: How Artificial Advancement Increases Effort pp. 504-512

Joseph C. Nunes and Xavier Drze

Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice pp. 513-518

Kurt A. Carlson, Margaret G. Meloy and J. Edward Russo

Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations pp. 519-529

Sharon Ng and Michael J. Houston

The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising pp. 530-540

Debora Viana Thompson and Rebecca W. Hamilton

Money: A Bias for the Whole pp. 541-549

Himanshu Mishra, Arul Mishra and Dhananjay Nayakankuppam

Self-Monitoring and Susceptibility to the Influence of Self-Prophecy pp. 550-556

Eric R. Spangenberg and David E. Sprott

Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias pp. 557-566

Aradhna Krishna

Habitual Behavior in American Eating Patterns: The Role of Meal Occasions pp. 567-575

Adwait Khare and J. Jeffrey Inman

Positive and Negative Media Image Effects on the Self pp. 576-582

Dirk Smeesters and Naomi Mandel

Self-Accountability Emotions and Fear Appeals: Motivating Behavior pp. 583-589

Kirsten Passyn and Mita Sujan

Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes pp. 590-595

Jinhee Choi, B. Kyu Kim, Incheol Choi and Youjae Yi

Informational Properties of Anxiety and Sadness, and Displaced Coping pp. 596-601

Rajagopal Raghunathan, Michel T. Pham and Kim P. Corfman

Volume 32, issue 3, 2005

Age-Related Differences in Responses to Emotional Advertisements pp. 343-354

Patti Williams and Aimee Drolet

Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms pp. 355-362

Eduardo B. Andrade

Attribute Evaluability and the Range Effect pp. 363-369

Catherine W. M. Yeung and Dilip Soman

Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice pp. 370-377

Ayelet Fishbach and Ravi Dhar

Self-Construal, Reference Groups, and Brand Meaning pp. 378-389

Jennifer Edson Escalas and James R. Bettman

The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses pp. 390-395

Dhananjay Nayakankuppam and Himanshu Mishra

Goal Fulfillment and Goal Targets in Sequential Choice pp. 396-404

Nathan Novemsky and Ravi Dhar

Name Letter Branding: Valence Transfers When Product Specific Needs Are Active pp. 405-415

C. Miguel Brendl, Amitava Chattopadhyay, Brett W. Pelham and Mauricio Carvallo

Structural Constraints in Code-Switched Advertising pp. 416-423

David Luna, Dawn Lerman and Laura A. Peracchio

Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not pp. 424-434

Anick Bosmans and Hans Baumgartner

Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice-Overs pp. 435-441

Mark R. Forehand and Andrew Perkins

Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals pp. 442-452

Petia K. Petrova and Robert B. Cialdini

Role of Relationship Norms in Processing Brand Information pp. 453-464

Pankaj Aggarwal and Sharmistha Law

Decision Difficulty: Effects of Procedural and Outcome Accountability pp. 465-472

Yinlong Zhang and Vikas Mittal

Television's Cultivation of Material Values pp. 473-479

L. J. Shrum, James E. Burroughs and Aric Rindfleisch

A Reexamination of Frequency-Depth Effects in Consumer Price Judgments pp. 480-485

Ashok K. Lalwani and Kent B. Monroe

Volume 32, issue 2, 2005

Resource Allocation in Households with Women as Chief Wage Earners pp. 185-195

Suraj Commuri and James W. Gentry

Inferences about the Brand from Counterstereotypical Service Providers pp. 196-206

Shashi Matta and Valerie S. Folkes

The Influence of a Mere Social Presence in a Retail Context pp. 207-212

Jennifer J. Argo, Darren W. Dahl and Rajesh V. Manchanda

Context Effects without a Context: Attribute Balance as a Reason for Choice pp. 213-223

Alexander Chernev

Linguistic Gender Marking and Categorization pp. 224-234

Eric Yorkston and Gustavo E. De Mello

Consumer Risk Perceptions in a Community of Reflexive Doubt pp. 235-248

Craig J. Thompson

Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective pp. 249-259

Sucharita Chandran and Vicki G. Morwitz

Posting versus Lurking: Communicating in a Multiple Audience Context pp. 260-265

Ann E. Schlosser

Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction pp. 266-276

Sara L. Appleton-Knapp, Robert A. Bjork and Thomas D. Wickens

Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices pp. 277-283

Rebecca W. Hamilton and Gabriel J. Biehal

Paradox and the Consumption of Authenticity through Reality Television pp. 284-296

Randall L. Rose and Stacy L. Wood

Extended Self and Possessions in the Workplace pp. 297-310

Kelly Tian and Russell W. Belk

The Center Cannot Hold: Consuming the Utopian Marketplace pp. 311-323

Pauline Maclaran and Stephen Brown

Losers, Winners, and Biased Trades pp. 324-329

Joseph Johnson, Gerard J. Tellis and Deborah J. Macinnis

Revisiting the Effect of Positive Mood on Variety Seeking pp. 330-336

Harper A. Roehm and Michelle L. Roehm

Shopping for Colleges When What We Know Ain't pp. 337-342

Howard Wainer

Volume 32, issue 1, 2005

From the Editor-Elect pp. 1-5

John Deighton

From the Editor pp. 6-11

Dawn Iacobucci

Designing the Solution: The Impact of Constraints on Consumers' Creativity pp. 13-22

C. Page Moreau and Darren W. Dahl

Understanding Consumer Evaluations of Mixed Affective Experiences pp. 23-28

Loraine Lau-Gesk

Using Stylistic Properties of Ad Pictures to Communicate with Consumers pp. 29-40

Laura A. Peracchio and Joan Meyers-Levy

Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes pp. 41-53

Adam Duhachek

Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition pp. 54-64

Manoj Thomas and Vicki Morwitz

Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice pp. 65-75

Rosellina Ferraro, Baba Shiv and James R. Bettman

Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease pp. 76-85

Alice M. Tybout, Brian Sternthal, Prashant Malaviya, Georgios A. Bakamitsos and Se-Bum Park

Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice pp. 86-92

Elizabeth G. Miller and Barbara E. Kahn

The Low Literate Consumer pp. 93-105

Natalie Ross Adkins and Julie L. Ozanne

Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries pp. 106-118

Jennifer Chang Coupland

The Development of Self-Brand Connections in Children and Adolescents pp. 119-129

Lan Nguyen Chaplin and Deborah Roedder John

Credit Cards as Lifestyle Facilitators pp. 130-145

Matthew J. Bernthal, David Crockett and Randall L. Rose

The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency pp. 146-153

Anthony D. Miyazaki, Dhruv Grewal and Ronald C. Goodstein

Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice pp. 154-159

Nitika Garg, J. Jeffrey Inman and Vikas Mittal

Postassimilationist Ethnic Consumer Research: Qualifications and Extensions pp. 160-170

Sren Askegaard, Eric J. Arnould and Dannie Kjeldgaard

Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives pp. 171-184

Aaron C. Ahuvia