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Journal of Consumer Research

1974 - 2021

From Oxford University Press
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Volume 27, issue 4, 2001

The Economics of Consumer Knowledge pp. 397-411 Downloads
Brian T Ratchford
Brand Community pp. 412-32 Downloads
Muniz, Albert M, and Thomas C O'Guinn
Trade-Ins, Mental Accounting, and Product Replacement Decisions pp. 433-46 Downloads
Erica Mina Okada
Avoiding Future Regret in Purchase-Timing Decisions pp. 447-59 Downloads
Alan D J Cooke, Tom Meyvis and Alan Schwartz
Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments pp. 460-74 Downloads
Dilip Soman
The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning pp. 475-88 Downloads
Alexander Chernev
"What Is It?" Categorization Flexibility and Consumers' Responses to Really New Products pp. 489-98 Downloads
C Page Moreau, Arthur B Markman and Donald R Lehmann
Consumer Research for Consumers pp. 499-504 Downloads
Max H Bazerman
Literally Literacy pp. 505-11 Downloads
Melanie Wallendorf

Volume 27, issue 3, 2000

Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed pp. 279-90 Downloads
Dan Ariely and Jonathan Levav
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages pp. 291-308 Downloads
Heath, Timothy B, et al
Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity pp. 309-23 Downloads
Kalpesh Kaushik Desai and Wayne D Hoyer
Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research pp. 324-44 Downloads
J Wesley Hutchinson, Wagner A Kamakura and Lynch, John G,
Mood-Driven Distortion of Product Information pp. 345-59 Downloads
Margaret G Meloy
Focusing on the Forgone: How Value Can Appear So Different to Buyers and Sellers pp. 360-70 Downloads
Ziv Carmon and Dan Ariely
The Effects of Extensions of the Family Brand Name: An Accessibility-Diagnosticity Perspective pp. 371-81 Downloads
Rohini Ahluwalia and Zeynep Gurhan-Canli
Attributional Thoughts about Consumer Behavior pp. 382-87 Downloads
Bernard Weiner
On the Concept of Intentional Social Action in Consumer Behavior pp. 388-96 Downloads
Richard P Bagozzi

Volume 27, issue 2, 2000

Knowledge Calibration: What Consumers Know and What They Think They Know pp. 123-56 Downloads
Joseph W Alba and J Wesley Hutchinson
Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making pp. 157-78 Downloads
Donnel A Briley, Michael W Morris and Itamar Simonson
Older Consumers' Disposition of Special Possessions pp. 179-201 Downloads
Linda L Price, Eric J Arnould and Carolyn Folkman Curasi
The Impact of Anticipating Satisfaction on Consumer Choice pp. 202-16 Downloads
Baba Shiv and Joel Huber
Examination of Psychological Processes Underlying Resistance to Persuasion pp. 217-32 Downloads
Rohini Ahluwalia
Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences pp. 233-48 Downloads
Dan Ariely
Consumer Response to Stockouts pp. 249-66 Downloads
Gavan J Fitzsimons
The Costs and Benefits of Consuming pp. 267-72 Downloads
Mihaly Csikszentmihalyi
Place, Technology, and Representation pp. 273-78 Downloads
Sherry, John F,

Volume 27, issue 1, 2000

In Memoriam: Seymour Sudman: August 9, 1928-May 2, 2000 pp. i-ii
Kent B Monroe
Consumer Learning and Brand Equity pp. 1-16 Downloads
Stijn M J van Osselaer and Joseph W Alba
Indexicality and the Verification Function of Irreplaceable Possessions: A Semiotic Analysis pp. 17-30 Downloads
Kent Grayson and David Shulman
Children, Advertising, and Product Experiences: A Multimethod Inquiry pp. 31-48 Downloads
Elizabeth S Moore and Richard J Lutz
The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons pp. 49-68 Downloads
Itamar Simonson and Stephen M Nowlis
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent pp. 69-83 Downloads
Margaret C Campbell and Amna Kirmani
Qualitative Steps toward an Expanded Model of Anxiety in Gift-Giving pp. 84-95 Downloads
David B Wooten
Determinants of Country-of-Origin Evaluations pp. 96-108 Downloads
Zeynep Gurhan-Canli and Durairaj Maheswaran
Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language pp. 109-14 Downloads
William J McGuire
Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet pp. 115-22 Downloads
Peter R Dickson

Volume 26, issue 4, 2000

The Use of Concurrent Disclosures to Correct Invalid Inferences pp. 307-22 Downloads
Gita Venkataramani Johar and Carolyn J Simmons
Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers pp. 323-39 Downloads
Youngme Moon
Accessibility or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes pp. 340-57 Downloads
Jennifer L Aaker
Motivated Reasoning: A Depth-of-Processing Perspective pp. 358-71 Downloads
Shailendra Pratap Jain and Durairaj Maheswaran
Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice pp. 372-85 Downloads
Christina L Brown and Gregory S Carpenter
The Influence of Positive Mood on Brand Extension Evaluations pp. 386-400 Downloads
Michael J Barone, Paul W Miniard and Jean B Romeo
Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making pp. 401-17 Downloads
Michael Tsiros and Vikas Mittal
The Moral Complexion of Consumption pp. 418-22 Downloads
Albert Borgmann
Consumer Researchers: Take a Hike! pp. 423-28 Downloads
Gerald Zaltman

Volume 26, issue 3, 1999

Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research pp. 183-213 Downloads
Deborah Roedder John
Trying to Be Cosmopolitan pp. 214-41 Downloads
Craig J Thompson and Siok Kuan Tambyah
Avoidance or Vigilance? The Psychology of False-Positive Test Results pp. 242-59 Downloads
Mary Frances Luce and Barbara E Kahn
The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences pp. 260-77 Downloads
Mark Ritson and Richard Elliott
Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making pp. 278-92 Downloads
Baba Shiv and Alexander Fedorikhin
Comparison Effects on Preference Construction pp. 293-306 Downloads
Ravi Dhar, Stephen M Nowlis and Steven J Sherman

Volume 26, issue 2, 1999

The Effect of Discount Frequency and Depth on Consumer Price Judgments pp. 99-114 Downloads
Alba, Joseph W, et al
The Effects of Positive Mood on Memory pp. 115-27 Downloads
Angela Y Lee and Brian Sternthal
The Role of Internal Reference Points in the Category Purchase Decision pp. 128-43 Downloads
David R Bell and Randolph E Bucklin
Popular Appeal versus Expert Judgments of Motion Pictures pp. 144-55 Downloads
Morris B Holbrook
Responses to Information Incongruency in Advertising: The Role of Expectancy, Relevancy, and Humor pp. 156-69 Downloads
Yih Hwai Lee and Charlotte Mason

Volume 26, issue 1, 1999

Choosing Less-Preferred Experiences for the Sake of Variety pp. 1-15 Downloads
Rebecca K Ratner, Barbara E Kahn and Daniel Kahneman
When an Ad's Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure pp. 16-36 Downloads
Stewart Shapiro
Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses pp. 37-54 Downloads
Edward F McQuarrie and David Mick
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing pp. 55-69 Downloads
Parthasarathy Krishnamurthy and Mita Sujan
Contextual Effects on the Revision of Evaluative Judgments: An Extension of the Omission-Detection Framework pp. 70-84 Downloads
A V Muthukrishnan and S Ramaswami
Lifestyle of the Tight and Frugal: Theory and Measurement pp. 85-98 Downloads
Lastovicka, John L, et al
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