Revisiting the Effect of Positive Mood on Variety Seeking

Harper A. Roehm and Michelle L. Roehm

Journal of Consumer Research, 2005, vol. 32, issue 2, 330-336

Abstract: Prior research indicates that variety seeking (VS) behaviors increase in the presence of mild positive mood. However, extant studies are not informative about VS outcomes with more extreme positive moods. It is theorized that extreme positive moods may often be associated with decreases in VS, because the rather moderate stimulation to be gained from VS is not sufficient to meet the demands of an extreme positive mood. Two experiments and two pilot tests are consistent with an updated theoretical account of positive mood and VS that is proposed. (c) 2005 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2005
References: Add references at CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
http://dx.doi.org/10.1086/432242 link to full text (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:32:y:2005:i:2:p:330-336

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().