Habitual Behavior in American Eating Patterns: The Role of Meal Occasions

Adwait Khare and J. Jeffrey Inman

Journal of Consumer Research, 2006, vol. 32, issue 4, 567-575

Abstract: Based on literatures in cognitive resource conservation and contextual cue consistency, we study two types of habits-carryover and baseline-in the consumption of food nutrients. Carryover habit obtains when the level of a nutrient consumed in preceding meals influences its consumption in the current meal. Baseline habit obtains when a nutrient's consumption systematically differs across meals. We test our hypotheses via a hierarchical linear model using a food consumption diary panel. Findings support our carryover habit and baseline habit dichotomy, as well as our predictions that carryover habit is stronger at breakfast and that within-meal carryover effects are stronger than across-meal carryover effects. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:32:y:2006:i:4:p:567-575

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