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Journal of Consumer Research

1974 - 2021

From Oxford University Press
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Volume 14, issue 4, 1988

A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet pp. 449-70 Downloads
Russell W Belk, Sherry, John F, and Melanie Wallendorf
Children's Use of Cognitive Defenses against Television Advertising: A Cognitive Response Approach pp. 471-82 Downloads
Merrie Brucks, Gary M Armstrong and Marvin E Goldberg
Deception by Implication: An Experimental Investigation pp. 483-94 Downloads
Burke, Raymond R, et al
Response Determinants in Satisfaction Judgments pp. 495-507 Downloads
Richard L Oliver and Wayne S DeSarbo
Alternative Ways of Seeking Knowledge in Consumer Research pp. 508-21 Downloads
Laurel Anderson Hudson and Julie L Ozanne
Recent Attribution Research in Consumer Behavior: A Review and New Directions pp. 548-65 Downloads
Valerie S Folkes
The Relationship between Prior Brand Knowledge and Information Acquisition Order pp. 566-78 Downloads
Itamar Simonson, Joel Huber and John Payne
Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation pp. 579-82 Downloads
Joseph A Cote and M Ronald Buckley
Improving the Detection of Personality-Behavior Relationships in Consumer Research pp. 583-87 Downloads
John L Lastovicka and Erich A Joachimsthaler
Diurnal Variation in Consumer Response pp. 588-91 Downloads
Jacob Hornik

Volume 14, issue 3, 1987

The Framing of Buying Decisions pp. 301-15 Downloads
Christopher P Puto
Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations pp. 316-33 Downloads
Kevin Lane Keller
Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context pp. 334-49 Downloads
Elnora W Stuart, Terence A Shimp and Randall W Engle
Social Ties and Word-of-Mouth Referral Behavior pp. 350-62 Downloads
Jacqueline Johnson Brown and Peter H Reingen
Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies pp. 363-71 Downloads
Gary T Ford and Ruth Ann Smith
Product Categorization and Inference Making: Some Implications for Comparative Advertising pp. 372-78 Downloads
Mita Sujan and Christine Dekleva
Price Expectation and Price Recall Error: An Empirical Study pp. 379-86 Downloads
James G Helgeson and Sharon E Beatty
Happy and Sad TV Programs: How They Affect Reactions to Commercials pp. 387-403 Downloads
Marvin E Goldberg and Gerald J Gorn
Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising pp. 404-20 Downloads
Morris B Holbrook and Rajeev Batra
The Power of Feelings in Understanding Advertising Effects pp. 421-33 Downloads
Julie A Edell and Marian Chapman Burke
Survey Data on Owner-Reported Car Problems: How Useful to Prospective Purchasers of Used Cars? pp. 434-39 Downloads
Monroe Friedman
A Protocol Analysis of Brand Choice Strategies Involving Recommendations pp. 440-44 Downloads
Dennis L Rosen and Richard W Olshavsky
On the Implications of Jointness in a Normative Model of Behavior Based on an Activity Hierarchy pp. 445-48 Downloads
Michael A Brooks and Peter Earl

Volume 14, issue 2, 1987

Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers pp. 141-54 Downloads
James R Bettman and Mita Sujan
The Learning of Multiattribute Judgment Policies pp. 155-73 Downloads
Robert J Meyer
"May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion pp. 174-88 Downloads
Sherry, John F, and Eduardo G Camargo
The Buying Impulse pp. 189-99 Downloads
Dennis W Rook
Effects of Quality and Quantity of Information on Decision Effectiveness pp. 200-213 Downloads
Kevin Lane Keller and Richard Staelin
The Nature and Methodological Implications of the Cognitive Representation of Products pp. 214-28 Downloads
Michael D Johnson and Claes Fornell
Preschoolers' Understanding of the Informational Function of Television Advertising pp. 229-39 Downloads
M Carole Macklin
An Investigation of Utility-Directed Cutoff Selection pp. 240-56 Downloads
Noreen M Klein and Stewart W Bither
A Lifestyle Typology to Model Young Male Drinking and Driving pp. 257-63 Downloads
Lastovicka, John L, et al
Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation pp. 264-79 Downloads
William J Qualls
Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions pp. 280-88 Downloads
Edward Blair and Scot Burton
A Comparison of Group Differences in Food Consumption Using Household Refuse pp. 289-94 Downloads
Michael D Reilly and Melanie Wallendorf
Using Response Latency to Assess Spokesperson Effectiveness pp. 295-99 Downloads
W Jeffrey Burroughs and Richard A Feinberg

Volume 14, issue 1, 1987

Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions pp. 1-13 Downloads
Kim P Corfman and Donald R Lehmann
The Effects of Frequency Knowledge on Consumer Decision Making pp. 14-25 Downloads
Joseph W Alba and Howard Marmorstein
Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth pp. 26-42 Downloads
Russell W Belk
The Cognitive Processing of Misleading Advertising in Young and Old Adults: Assessment and Training pp. 43-54 Downloads
Gary J Gaeth and Timothy B Heath
Consumer Response to Continuous-Display Electricity-Use Monitors in a Time-of-Use Pricing Experiment pp. 55-62 Downloads
Richard J Sexton, Nancy Brown Johnson and Akira Konakayama
The Liking and Viewing of Regular TV Series pp. 63-70 Downloads
T Patrick Barwise and Andrew S C Ehrenberg
The Influence of Involvement on Disaggregate Attribute Choice Models pp. 71-82 Downloads
Dennis H Gensch and Rajshekhar G Javalgi
External Search Effort: An Investigation across Several Product Categories pp. 83-95 Downloads
Sharon E Beatty and Scott M Smith
Experiments in Constrained Choice pp. 96-113 Downloads
Barbara Kahn, William L Moore and Rashi Glazer
Confirmatory versus Comparative Approaches to Judging Theory Tests pp. 114-25 Downloads
Brian Sternthal, Alice M Tybout and Bobby J Calder
Do We Need Critical Relativism? Comments [On Method in Consumer Research: A Critical Relativist Perspective] pp. 126-27 Downloads
Lee G Cooper
What Is Consumer Research? pp. 128-32 Downloads
Morris B Holbrook
Chasing the Holy Grail: Reflections on "What Is Consumer Research?' pp. 133-35 Downloads
Jerome B Kernan
What Consumer Research Is pp. 136-40 Downloads
Bobby J Calder and Alice M Tybout
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