Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 20, issue 4, 1994

The Role of Labeling Processes in Elderly Consumers' Responses to Age Segmentation Cues pp. 503-19

Kelly Tepper

Spokesperson Fame and Vividness Effects in the Context of Issue-Relevant Thinking: The Moderating Role of Competitive Setting pp. 520-34

Timothy B Heath, Michael S McCarthy and David L Mothersbaugh

The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions pp. 535-47

Carolyn Tripp, Thomas D Jensen and Les Carlson

Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences pp. 548-60

Gardial, Sarah Fisher, et al

An Integrative Framework for Understanding Two-Sided Persuasion pp. 561-74

Ayn E Crowley and Wayne D Hoyer

Exploring Language Effects in Ethnic Advertising: A Sociolinguistic Perspective pp. 575-85

Scott Koslow, Prem N Shamdasani and Ellen E Touchstone

Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor pp. 586-600

Piet Vanden Abeele and Douglas L MacLachlan

Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Comsumer Effects pp. 601-15

Barbara B Stern

Consumers and Their Animal Companions pp. 616-32

Elizabeth C Hirschman

Inductive Inference and Replications: A Bayesian Perspective pp. 633-43

Kalyan Raman

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value pp. 644-56

Barry J Babin, William R Darden and Mitch Griffin

The Impact of Airbag Adoption on Relative Personal Injury and Absolute Collision Insurance Claims pp. 657-62

Steven P Peterson and George E Hoffer

Volume 20, issue 3, 1993

Introspection in Consumer Research: Implementation and Implications pp. 339-59

Melanie Wallendorf and Merrie Brucks

Structure, Cooperation, and the Flow of Market Information pp. 360-75

Jonathan Frenzen and Kent Nakamoto

Preattentive Mere Exposure Effects pp. 376-92

Chris Janiszewski

Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences pp. 393-417

Russell W Belk and Gregory S Coon

Cognitive, Affective, and Attribute BAses of the Satisfaction Response pp. 418-30

Richard L Oliver

The Effects of Accessibility of Information in Memory on Judgments of Behavioral Frequency pp. 431-40

Geeta Menon

Consumer Evaluations of Multiple versus Single Price Change pp. 441-50

Tridib Mazumdar and Sung Youl Jun

Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction pp. 451-66

Haim Mano and Richard L Oliver

When to Say When: Effects of Supply on Usage pp. 467-77

Valerie S Folkes, Ingrid M Martin and Kamal Gupta

Consumer Tipping: A Cross-Country Study pp. 478-88

Michael Lynn, George M Zinkhan and Judy Harris

Assessing Demand Artifacts in Consumer Research: An Alternative Perspective pp. 489-95

William K Darley and Jeen-Su Lim

Alternative Perspective: A Critique pp. 496-501

Terence A Shimp, Eva M Hyatt and David J Snyder

Volume 20, issue 2, 1993

The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand pp. 171-89

Chris Janiszewski and Luk Warlop

Goal-Oriented Experiences and the Development of Knowledge pp. 190-207

Cynthia Huffman and Michael J Houston

A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability pp. 208-28

Christine Moorman and Erika Matulich

Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation pp. 229-44

Cele Otnes, Tina M Lowrey and Young Chan Kim

Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes pp. 245-56

Morris B Holbrook

The Influence of Positive Affect on Variety Seeking among Safe, Enjoyable Products pp. 257-70

Barbara E Kahn and Alice M Isen

The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions pp. 271-80

William R Swinyard

Young Children's Processing of a Televised Narrative: Is a Picture Really Worth a Thousand Words? pp. 281-93

Laura A Peracchio

The Effects of Argument Structure and Affective Tagging on Product Attitude Formation pp. 294-302

James M Munch, Gregory W Boller and John L Swasy

Social Desirability Bias and the Validity of Indirect Questioning pp. 303-15

Robert J Fisher

Capturing and Creating Public Opinion in Survey Research pp. 316-29

Carolyn J Simmons, Barbara A Bickart and Lynch, John G,

Interpreting Interactions: Raw Means or Residual Means? pp. 330-38

Ross, William T, and Elizabeth H Creyer

Volume 20, issue 1, 1993

An Exploration of High-Risk Leisure Consumption through Skydiving pp. 1-23

Richard L Celsi, Randall L Rose and Thomas W Leigh

River Magic: Extraordinary Experience and the Extended Service Encounter pp. 24-45

Eric J Arnould and Linda L Price

Does Measuring Intent Change Behavior? pp. 46-61

Vicki G Morwitz, Eric J Johnson and David C Schmittlein

Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage pp. 62-75

Kardes, Frank R, et al

The Influence of New Brand Entry on Subjective Brand Judgments pp. 76-86

Yigang Pan and Donald R Lehmann

Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing pp. 87-99

Ronald C Goodstein

Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference pp. 100-110

Roxanne Lefkoff-Hagius and Charlotte H Mason

A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality? pp. 111-23

William Boulding and Amna Kirmani

The Importance of Others' Welfare in Evaluating Bargaining Outcomes pp. 124-37

Kim P Corfman and Donald R Lehmann

Reassessing the Impact of Television Advertising Clutter pp. 138-46

Tom J Brown and Michael L Rothschild

Alcoholic Beverage Warnings in Magazine and Television Advertisements pp. 147-56

Todd Barlow and Michael S Wogalter

Age Differences in Consumers' Search for Information: Public Policy Implications pp. 157-69

Catherine A Cole and Siva K Balasubramanian

Volume 19, issue 4, 1993

Discovery-Oriented Consumer Research pp. 489-504

William D Wells

The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research pp. 505-17

Donna L Hoffman and Morris B Holbrook

Feminist Thought: Implications for Consumer Research pp. 518-36

Julia M Bristor and Eileen Fischer

Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique pp. 537-55

Elizabeth C Hirschman

Feminist Literary Criticism and the Deconstruction of Ads: A Postmodern View of Advertising and Consumer Responses pp. 556-66

Barbara B Stern

Female Labor Force Participation and Time-Saving Household Technology: A Case Study of the Microwave from 1978 to 1989 pp. 567-79

R S Oropesa

A Conceptual and Empirical Comparison of Alternative Household Life Cycle Models pp. 580-94

Charles M Schaninger and William D Danko

Historical Method in Consumer Research: Developing Causal Explanations of Change pp. 595-610

Ruth Ann Smith and David S Lux

A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages pp. 611-25

David F Midgley and Grahame R Dowling

Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General pp. 626-36

Durvasula, Srinivas, et al

Toward a Theory of Agenda Setting in Negotiations pp. 637-54

P.V. (Sundar) Balakrishnan, Charles Patton and Phillip A Lewis

Caution in the Use of Difference Scores in Consumer Research pp. 655-62

J Paul Peter, Churchill, Gilbert A, and Tom J Brown

Volume 19, issue 3, 1992

A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation pp. 303-16

Marsha L Richins and Scott Dawson

A Meaning-Based Model of Advertising Experiences pp. 317-38

David Mick and Claus Buhl

Moving Possessions: An Analysis Based on Personal Documents from the 1847-1869 Mormon Migration pp. 339-61

Russell W Belk

The Consumption of Performance pp. 362-72

John Deighton

Consumer Covariation Judgments: Theory or Data Driven? pp. 373-86

Cornelia Pechmann and S Ratneshwar

Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions pp. 387-400

Lakshman Krishnamurthi, Tridib Mazumdar and S P Raj

The Discounting of Discounts and Promotion Thresholds pp. 401-11

Sunil Gupta and Lee G Cooper

Price Premium Variations as a Consequence of Buyers' Lack of Information pp. 412-23

Akshay R Rao and Mark E Bergen

When Timing Matters: The Influence of Temporal Distance on Consumers' Affective and Persuasive Responses pp. 424-33

Joan Meyers-Levy and Durairaj Maheswaran

The Role of Optimum Stimulation Level in Exploratory Consumer Behavior pp. 434-48

Jan-Benedict E M Steenkamp and Hans Baumgartner

Tactile Stimulation and Consumer Response pp. 449-58

Jacob Hornik

A Clinical Screener for Compulsive Buying pp. 459-69

Ronald J Faber and Thomas C O'Guinn

An Examination of the Use of Unacceptable Levels in Conjoint Analysis pp. 470-76

Raj Mehta, William L Moore and Teresa M Pavia

An Investigation into the Social Context of Early Adoption Behavior pp. 477-86

Robert J Fisher and Linda L Price

Volume 19, issue 2, 1992

Hypothesized and Confounded Explanations in Theory Tests: A Bayesian Analysis pp. 139-54

David Brinberg, Lynch, John G, and Alan G Sawyer

The Consciousness of Addiction: Toward a General Theory of Compulsive Consumption pp. 155-79

Elizabeth C Hirschman

On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric pp. 180-97

Edward F McQuarrie and David Mick

The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions pp. 198-211

Terry L Childers and Akshay R Rao

Low-Involvement Learning: Memory without Evaluation pp. 212-25

Scott A Hawkins and Stephen J Hoch

Peripheral Persuasion and Brand Choice pp. 226-39

Paul W Miniard, Deepak Sirdeshmukh and Daniel E Innis

Some Effects of Schematic Processing on Consumer Expectations and Disconfirmation Judgments pp. 240-55

Douglas M Stayman, Dana L Alden and Karen H Smith

The Effect of Prior Knowledge on Price Acceptability and the Type of Information Examined pp. 256-70

Akshay R Rao and Wanda A Sieben

The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting pp. 271-81

John E G Bateson and Michael K Hui

Knowledge Development and Scientific Status in Consumer-Behavior Research: A Social Exchange Perspective pp. 282-91

George M Zinkhan, Martin S Roth and Mary Jane Saxton

A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age pp. 292-301

Robert E Wilkes

Volume 19, issue 1, 1992

An Attributional Analysis of Resistance to Group Pressure Regarding Illicit Drug and Alcohol Consumption pp. 1-13

Randall L Rose, William O Bearden and Jesse E Teel

Making Inferences about Missing Information: The Effects of Existing Information pp. 14-25

Ross, William T, and Elizabeth H Creyer

Does Attitude toward the Ad Endure? The Moderating Effects of Attention and Delay pp. 26-33

Amitava Chattopadhyay and Prakash Nedungadi

Antecedents and Consequences of Attitude toward the Ad: A Meta-analysis pp. 34-51

Steven P Brown and Douglas M Stayman

The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence pp. 52-61

Howard Marmorstein, Dhruv Grewal and Raymond P H Fishe

An Empirical Analysis of Internal and External Reference Prices Using Scanner Data pp. 62-70

Glenn E Mayhew and Russell S Winer

Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments pp. 71-82

Burke, Raymond R, et al

The Influence of Processing Conversational Information on Inference, Argument Elaboration, and Memory pp. 83-92

Gloria Penn Thomas

The Generation and Consequences of Communication-Evoked Imagery pp. 93-104

Paula Fitzgerald Bone and Pam Scholder Ellen

The Influence of Anticipating Regret and Responsibility on Purchase Decisions pp. 105-18

Itamar Simonson

Value-System Segmentation: Exploring the Meaning of LOV pp. 119-32

Wagner A Kamakura and Thomas P Novak

The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety pp. 133-38

Itamar Simonson and Russell S Winer