The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions

William R Swinyard

Journal of Consumer Research, 1993, vol. 20, issue 2, 271-80

Abstract: This article proposes that consumer mood, involvement level, and the quality of the shopping experience have significant effects on shopping intentions. Results from a laboratory experiment reveal that mood interacts with involvement and shopping experience. Involved subjects are found to magnify their evaluations of the shopping experience, subjects in good moods evaluate good experiences still better, and a bad shopping experience appears to cause mood-protection mechanisms to fail. Finally, consumer mood is shown to be affected by a bad shopping experience. Copyright 1993 by the University of Chicago.

Date: 1993
References: Add references at CitEc
Citations: View citations in EconPapers (62)

Downloads: (external link)
http://dx.doi.org/10.1086/209348 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:20:y:1993:i:2:p:271-80

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().