Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 38, issue 6, 2012

In Defense of Bumbling pp. 981 - 987

Joseph W. Alba

The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation pp. 988 - 1003

Ryan S. Elder and Aradhna Krishna

What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information pp. 1004 - 1021

Xin Ge, Gerald Häubl and Terry Elrod

A Mouth-Watering Prospect: Salivation to Material Reward pp. 1022 - 1029

David Gal

Reminders of Money Elicit Feelings of Threat and Reactance in Response to Social Influence pp. 1030 - 1046

Jia (Elke) Liu, Dirk Smeesters and Kathleen D. Vohs

Super Size Me: Product Size as a Signal of Status pp. 1047 - 1062

David Dubois, Derek D. Rucker and Adam D. Galinsky

From Physical Weight to Psychological Significance: The Contribution of Semantic Activations pp. 1063 - 1075

Meng Zhang and Xiuping Li

The Dynamic Impact of Variety among Means on Motivation pp. 1076 - 1092

Jordan Etkin and Rebecca K. Ratner

Are White Lies as Innocuous as We Think? pp. 1093 - 1102

Jennifer J. Argo and Baba Shiv

Lenses of the Heart: How Actors' and Observers' Perspectives Influence Emotional Experiences pp. 1103 - 1115

Iris W. Hung and Anirban Mukhopadhyay

The Lonely Consumer: Loner or Conformer? pp. 1116 - 1128

Jing Wang, Rui (Juliet) Zhu and Baba Shiv

Do Payment Mechanisms Change the Way Consumers Perceive Products? pp. 1129 - 1139

Promothesh Chatterjee and Randall L. Rose

Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller pp. 1140 - 1154

Sarah G. Moore

Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid pp. 1155 - 1168

Kelly D. Martin and Ronald Paul Hill

Volume 38, issue 5, 2012

The Beauty of Boundaries: When and Why We Seek Structure in Consumption pp. 775 - 790

Keisha M. Cutright

The Influence of Bite Size on Quantity of Food Consumed: A Field Study pp. 791 - 795

Arul Mishra, Himanshu Mishra and Tamara M. Masters

How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital pp. 796 - 814

Tuba Üstüner and Craig J. Thompson

The Dynamics of Goal Revision: A Cybernetic Multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation pp. 815 - 832

Chen Wang and Anirban Mukhopadhyay

Affective Influences on Evaluative Processing pp. 833 - 845

Paul M. Herr, Christine M. Page, Bruce E. Pfeiffer and Derick F. Davis

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information pp. 846 - 859

Danit Ein-Gar, Baba Shiv and Zakary L. Tormala

Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem pp. 860 - 871

Darren W. Dahl, Jennifer J. Argo and Andrea C. Morales

The Attribute Carryover Effect: What the "Runner-Up" Option Tells Us about Consumer Choice Processes pp. 872 - 885

Wendy Attaya Boland, Merrie Brucks and Jesper H. Nielsen

Unpacking What a "Relationship" Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience pp. 886 - 908

Christopher P. Blocker, Mark B. Houston and Daniel J. Flint

On the Dangers of Pulling a Fast One: Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention pp. 909 - 919

Kenneth C. Herbst, Eli J. Finkel, David Allan and Gráinne M. Fitzsimons

The Role of Bolstering and Counterarguing Mind-Sets in Persuasion pp. 920 - 932

Alison Jing Xu and Robert S. Wyer

Extending Culturally Symbolic Brands: A Blessing or a Curse? pp. 933 - 947

Carlos J. Torelli and Rohini Ahluwalia

Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts pp. 948 - 963

Carlos J. Torelli, Alokparna Basu Monga and Andrew M. Kaikati

Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer pp. 964 - 980

Edith Shalev and Vicki G. Morwitz

Volume 38, issue 4, 2011

Opportunity Cost Consideration pp. 595 - 610

Stephen A. Spiller

The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities pp. 611 - 621

Stacy Wood, Melayne McInnes and David A. Norton

Attaining Satisfaction pp. 622 - 631

Cecile K. Cho and Gita Venkataramani Johar

Magical Thinking and Consumer Coping pp. 632 - 649

Yannik St. James, Jay M. Handelman and Shirley F. Taylor

How Does Organizational Identification Form? A Consumer Behavior Perspective pp. 650 - 666

Melea Press and Eric J. Arnould

When Imitation Doesn't Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry pp. 667 - 680

Katherine White and Jennifer J. Argo

The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set pp. 681 - 696

Xiaojing Yang, Torsten Ringberg, Huifang Mao and Laura A. Peracchio

Affect-Gating pp. 697 - 711

Dan King and Chris Janiszewski

From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference pp. 712 - 742

Sara Kim and Aparna A. Labroo

Living U.S. Capitalism: The Normalization of Credit/Debt pp. 743 - 762

Lisa Peñaloza and Michelle Barnhart

Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products pp. 763 - 773

Keith Wilcox, Anne L. Roggeveen and Dhruv Grewal

Volume 38, issue 3, 2011

Knowing Where They Stand: The Role of Inferred Distributions of Others in Misestimates of Relative Standing pp. 407 - 419

Andrew D. Gershoff and Katherine A. Burson

When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms pp. 420 - 430

Pierre Chandon, Ronn J. Smith, Vicki G. Morwitz, Eric R. Spangenberg and David E. Sprott

Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior pp. 431 - 444

Margaret C. Campbell and Gina S. Mohr

Grapes of Wrath: The Angry Effects of Self-Control pp. 445 - 458

David Gal and Wendy Liu

Predicting Consumption Time: The Role of Event Valence and Unpacking pp. 459 - 473

Claire I. Tsai and Min Zhao

The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity pp. 474 - 489

Keri L. Kettle and Gerald Häubl

Psychological Distance and the Dual Role of Price pp. 490 - 504

Torsten Bornemann and Christian Homburg

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption pp. 505 - 524

Karen Page Winterich and Kelly L. Haws

The Effects of Duration Knowledge on Forecasted versus Actual Affective Experiences pp. 525 - 534

Min Zhao and Claire I. Tsai

Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison pp. 535 - 554

Ravi Mehta, Joandrea Hoegg and Amitav Chakravarti

An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association pp. 555 - 577

Kathryn R. Mercurio and Mark R. Forehand

I Imagine, I Experience, I Like: The False Experience Effect pp. 578 - 594

Priyali Rajagopal and Nicole Votolato Montgomery

Volume 38, issue 2, 2011

Celebrity Contagion and the Value of Objects pp. 215 - 228

George E. Newman, Gil Diesendruck and Paul Bloom

Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives pp. 229 - 241

Juliano Laran and Keith Wilcox

Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers' Propensity to Transact with an Organization pp. 242 - 259

Wendy Liu and David Gal

The Role of Relationship Norms in Responses to Service Failures pp. 260 - 277

Lisa C. Wan, Michael K. Hui and Robert S. Wyer

Making Magic: Fetishes in Contemporary Consumption pp. 278 - 299

Karen V. Fernandez and John L. Lastovicka

The Last Name Effect: How Last Name Influences Acquisition Timing pp. 300 - 307

Kurt A. Carlson and Jacqueline M. Conard

How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons pp. 308 - 322

Mario Pandelaere, Barbara Briers and Christophe Lembregts

Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love pp. 323 - 342

John L. Lastovicka and Nancy J. Sirianni

Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions pp. 343 - 357

Kyoungmi Lee, Hakkyun Kim and Kathleen D. Vohs

The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products pp. 358 - 375

Theodore J. Noseworthy, June Cotte and Seung Hwan (Mark) Lee

Effects of Construal Level on the Price-Quality Relationship pp. 376 - 389

Dengfeng Yan and Jaideep Sengupta

The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption pp. 390 - 405

Caglar Irmak, Beth Vallen and Stefanie Rosen Robinson

Volume 38, issue 1, 2011

Intuitive Biases in Choice versus Estimation: Implications for the Wisdom of Crowds pp. 1 - 15

Joseph P. Simmons, Leif D. Nelson, Jeff Galak and Shane Frederick

The Zero-Comparison Effect pp. 16 - 26

Mauricio M. Palmeira

Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers pp. 27 - 41

Nailya Ordabayeva and Pierre Chandon

Marketplace Tensions in Extraordinary Experiences pp. 42 - 61

Gülnur Tumbat and Russell W. Belk

When Your World Must Be Defended: Choosing Products to Justify the System pp. 62 - 77

Keisha M. Cutright, Eugenia C. Wu, Jillian C. Banfield, Aaron C. Kay and Gavan J. Fitzsimons

Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation pp. 78 - 93

Ying Zhang, Jing Xu, Zixi Jiang and Szu-Chi Huang

Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception pp. 94 - 107

Sara Kim and Ann L. McGill

A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions pp. 108 - 125

Allison R. Johnson, Maggie Matear and Matthew Thomson

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices pp. 126 - 139

Manoj Thomas, Kalpesh Kaushik Desai and Satheeshkumar Seenivasan

Safety First? The Role of Emotion in Safety Product Betrayal Aversion pp. 140 - 150

Andrew D. Gershoff and Jonathan J. Koehler

Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice pp. 151 - 163

Keith Wilcox, Thomas Kramer and Sankar Sen

It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness pp. 164 - 181

Morgan K. Ward and Susan M. Broniarczyk

On Intertemporal Selfishness: How the Perceived Instability of Identity Underlies Impatient Consumption pp. 182 - 198

Daniel M. Bartels and Oleg Urminsky

Carryover Effects of Self-Control on Decision Making: A Construal-Level Perspective pp. 199 - 214

Echo Wen Wan and Nidhi Agrawal

Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars pp. ii - viii

Ann McGill, Laura Peracchio and Mary Frances Luce