Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 33, issue 4, 2007

Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration pp. 421-429

Jennifer Edson Escalas

Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice pp. 430-444

Alexander Chernev

Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising pp. 445-453

Anirban Mukhopadhyay and Gita Venkataramani Johar

Superfluous Choices and the Persistence of Preference pp. 454-460

A. V. Muthukrishnan and Luc Wathieu

Feeling and Thinking in Memory-Based versus Stimulus-Based Choices pp. 461-469

Yuval Rottenstreich, Sanjay Sood and Lyle Brenner

Retrieval Disruption in Collaborative Groups due to Brand Cues pp. 470-478

Charles D. Lindsey and H. Shanker Krishnan

Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations pp. 479-489

Vanessa M. Patrick, Deborah J. MacInnis and C. Whan Park

Taste Perception: More than Meets the Tongue pp. 490-498

JoAndrea Hoegg and Joseph W. Alba

Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation pp. 499-505

Andrew D. Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay

Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence pp. 506-514

Martin R. Zemborain and Gita Venkataramani Johar

Consumer Response to Polysemous Brand Slogans pp. 515-522

Claudiu V. Dimofte and Richard F. Yalch

The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes pp. 523-528

Aparna A. Labroo and Suresh Ramanathan

Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking pp. 529-536

Alokparna Basu Monga and Deborah Roedder John

Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying pp. 537-547

Kathleen D. Vohs and Ronald J. Faber

Volume 33, issue 3, 2006

Consistency and Validity Issues in Consumer Judgments pp. 291-303

Arul Mishra and Dhananjay Nayakankuppam

Dynamic Pricing and Consumer Fairness Perceptions pp. 304-311

Kelly L. Haws and William O. Bearden

Sponsorship-Linked Marketing: The Role of Articulation in Memory pp. 312-321

T. Bettina Cornwell, Michael S. Humphreys, Angela M. Maguire, Clinton S. Weeks and Cassandra L. Tellegen

The Importance and Functional Significance of Affective Cues in Consumer Choice pp. 322-328

Peter R. Darke, Amitava Chattopadhyay and Laurence Ashworth

Articulation Compatibility in Eliciting Price Bids pp. 329-341

Alexander Chernev

Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret over Time pp. 342-351

Lisa J. Abendroth and Kristin Diehl

Brand Extensions of Experiential Goods: Movie Sequel Evaluations pp. 352-360

Sanjay Sood and Xavier Drze

Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality pp. 361-369

Narayan Janakiraman, Robert J. Meyer and Andrea C. Morales

Nation Equity: Incidental Emotions in Country-of-Origin Effects pp. 370-376

Durairaj Maheswaran and Cathy Yi Chen

Learning through Virtual Product Experience: The Role of Imagery on True versus False Memories pp. 377-383

Ann E. Schlosser

The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences pp. 384-392

Sucharita Chandran and Vicki G. Morwitz

Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy pp. 393-402

Davy Lerouge and Luk Warlop

A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations pp. 403-412

Georgios A. Bakamitsos

The Moderating Effect of Relationship Norm Salience on Consumers' Loss Aversion pp. 413-419

Pankaj Aggarwal and Meng Zhang

Volume 33, issue 2, 2006

Media Transportation and Advertising pp. 151-162

Jing Wang and Bobby J. Calder

Consumers' Immediate Memory for Prices pp. 163-172

Marc Vanhuele, Gilles Laurent and Xavier Drze

The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments pp. 173-178

Sekar Raju and H. Rao Unnava

Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction pp. 179-187

Nader T. Tavassoli and Gavan J. Fitzsimons

From Labeling Possessions to Possessing Labels: Ridicule and Socialization among Adolescents pp. 188-198

David B. Wooten

Differentiation and Parity in Assortment Pricing pp. 199-210

Alexander Chernev

When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction pp. 211-219

Simona Botti and Ann L. McGill

Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites pp. 220-230

James C. Ward and Amy L. Ostrom

The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference pp. 231-247

Dannie Kjeldgaard and Sren Askegaard

Determinants of Trademark Dilution pp. 248-257

Maureen Morrin, Jonathan Lee and Greg M. Allenby

Price Fairness: Good and Service Differences and the Role of Vendor Costs pp. 258-265

Lisa E. Bolton and Joseph W. Alba

Effect of Response Time on Perceptions of Bargaining Outcomes pp. 266-272

Joydeep Srivastava and Shweta Oza

Repenting Hyperopia: An Analysis of Self-Control Regrets pp. 273-282

Ran Kivetz and Anat Keinan

Consumer Gift Systems pp. 283-290

Markus Giesler

Volume 33, issue 1, 2006

A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment pp. 1-15

Joel B. Cohen and Americus Reed

What's In and What's Out: Questions on the Boundaries of the Attitude Construct pp. 16-18

C. Whan Park and Deborah J. MacInnis

Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error pp. 19-21

Norbert Schwarz

A Metacognitive Model of Attitudes pp. 22-24

Richard E. Petty

Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model pp. 25-27

John G. Lynch

Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; and Lynch pp. 28-30

Joel B. Cohen and Americus Reed

A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments pp. 31-40

Carolyn Yoon, Angela H. Gutchess, Fred Feinberg and Thad A. Polk

Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model pp. 41-49

Huifang Mao and H. Shanker Krishnan

Decision Focus and Consumer Choice among Assortments pp. 50-59

Alexander Chernev

Shopping Goals, Goal Concreteness, and Conditional Promotions pp. 60-70

Leonard Lee and Dan Ariely

Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"? pp. 71-81

Lisa E. Bolton, Joel B. Cohen and Paul N. Bloom

How Nothing Became Something: White Space, Rhetoric, History, and Meaning pp. 82-90

John W. Pracejus, G. Douglas Olsen and Thomas C. O'Guinn

When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames pp. 91-98

Shailendra Pratap Jain, Nidhi Agrawal and Durairaj Maheswaran

Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information pp. 99-108

Jennifer J. Argo, Katherine White and Darren W. Dahl

Regulatory Focus and Efficacy of Health Messages pp. 109-114

Punam A. Keller

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? pp. 115-122

Anne L. Roggeveen, Dhruv Grewal and Jerry Gotlieb

Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects pp. 123-130

Yong-Soon Kang and Paul M. Herr

Debiasing Insights from Process Tests pp. 131-138

Barbara E. Kahn, Mary Frances Luce and Stephen M. Nowlis

MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion pp. 139-149

Gita Venkataramani Johar, Durairaj Maheswaran and Laura A. Peracchio