MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion

Gita Venkataramani Johar, Durairaj Maheswaran and Laura A. Peracchio

Journal of Consumer Research, 2006, vol. 33, issue 1, 139-149

Abstract: Information processing research published in the Journal of Consumer Research has produced theoretical advances in our understanding of consumer behavior. This article highlights two themes that have emerged in consumer research over the past 15 years. These are the interplay between motivation and cognition and the impact of implicit processes on consumer behavior. We examine these themes in three core areas of information processing research-memory, affect, and persuasion. We also discuss methodological innovations that have enabled theory building and conclude with suggestions for future theoretical work in consumer research. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2006
References: Add references at CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
http://dx.doi.org/10.1086/500493 link to full text (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:33:y:2006:i:1:p:139-149

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().