Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model

John G. Lynch

Journal of Consumer Research, 2006, vol. 33, issue 1, 25-27

Abstract: I discuss how the Multiple Pathway Anchoring and Adjustment model is similar to and different from the Feldman and Lynch accessibility-diagnosticity model, elaborated as an anchoring and adjustment model by Lynch, Marmorstein, and Weigold. Cohen and Reed's concept of representational sufficiency embraces both attitude coherence and retrieval fluency; these map to prior operationalizations of diagnosticity in past accessibility-diagnosticity research. Cohen and Reed's functional sufficiency maps closely to Lynch et al.'s notion of a comparison of cumulative diagnosticity to a diagnosticity threshold in an anchoring and adjustment process. I identify differences between the two models and call for research to distinguish their predictions. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:33:y:2006:i:1:p:25-27

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