Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Culture Swapping: Consumption and the Ethnogenesis of Middle-Class Haitian Immigrants pp. 303-18: Laura R Oswald
Postexperience Advertising Effects on Consumer Memory pp. 319-34: Kathryn A Braun
The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference pp. 335-52: Susan Powell Mantel and Frank R Kardes
A Range Theory Account of Price Perception pp. 353-68: Chris Janiszewski and Donald R Lichtenstein
The Effect of Time Pressure on Consumer Choice Deferral pp. 369-84: Ravi Dhar and Stephen M Nowlis
Gift Receipt and the Reformulation of Interpersonal Relationships pp. 385-402: Julie A Ruth, Cele C Otnes and Frederic F Brunel

Constructive Consumer Choice Processes pp. 187-217: James R Bettman, Mary Frances Luce and John W Payne
Empathy versus Pride: The Influence of Emotional Appeals across Cultures pp. 241-61: Jennifer L Aaker and Patti Williams
The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective pp. 262-75: Robert J Fisher and David Ackerman
The Effect of Ownership History on the Valuation of Objects pp. 276-89: Michal A Strahilevitz and George Loewenstein
The Influence of Display Characteristics on Visual Exploratory Search Behavior pp. 290-301: Chris Janiszewski

Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits pp. 91-107: Sharmistha Law, Scott A Hawkins and Fergus I M Craik
Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice pp. 108-22: Bernd H Schmitt and Shi Zhang
Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies pp. 123-43: David Mick and Susan Fournier
Representativeness, Relevance, and the Use of Feelings in Decision Making pp. 144-59: Michel Tuan Pham
Payment Depreciation: The Behavioral Effects of Temporally Separating Payments from Consumption pp. 160-74: John T Gourville and Dilip Soman
Will Products Look More Attractive When Presented Separately or Together? pp. 175-86: Christopher K Hsee and France Leclerc

Does Cultural Capital Structure American Consumption? pp. 1-25: Douglas B Holt
Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus pp. 38-51: Patricia M West and Susan M Broniarczyk
AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness pp. 52-63: Priya Raghubir and Geeta Menon
Knowledge, Information Mode, and the Attraction Effect pp. 64-77: Sankar Sen
Assessing Measurement Invariance in Cross-National Consumer Research pp. 78-90: Jan-Benedict E M Steenkamp and Hans Baumgartner

Consumers and Their Brands: Developing Relationship Theory in Consumer Research pp. 343-73: Susan Fournier
The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs pp. 374-94: Veryzer, Robert W, and J Wesley Hutchinson
Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation pp. 395-408: John T Gourville
Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions pp. 409-33: Mary Frances Luce
Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell pp. 434-46: Michal Strahilevitz and John G Myers
The Effects of Television Consumption on Social Percrptions: The Use of Priming Procedures to Investigate Psychological Processes pp. 447-58: L J Shrum, Wyer, Robert S, and Thomas C O'Guinn
Product Category Familiarity and Preference Construction pp. 459-68: Eloise Coupey, Julie R Irwin and John W Payne
The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting pp. 469-79: Michael K Hui, Mrugank V Thakor and Ravi Gill

Contingent Processes of pp. 249-65: Michel Tuan Pham and Gita Venkataramani Johar
Consumer Learning by Analogy: A Model of Internal Knowledge Transfer pp. 266-84: Jennifer Gregan-Paxton and Deborah Roedder John
Factors Affecting the Impact of Negatively and Positively Framed Ad Messages pp. 285-94: Baba Shiv, Julie A Edell and John W Payne
Vividness Effects: A Resource-Matching Perspective pp. 295-304: Punam Anand Keller and Lauren G Block
Visual Attention to Advertising: A Segment-Level Analysis pp. 305-14: Edward Rosbergen, Rik Pieters and Michel Wedel
The Effect of Cultural Orientation on Persuasion pp. 315-28: Jennifer L Aaker and Durairaj Maheswaran
Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences pp. 329-42: Carolyn Yoon

Measuring Emotions in the Consumption Experience pp. 127-46: Marsha L Richins
Cognitive Effort, Affect, and Choice pp. 147-58: Ellen C Garbarino and Julie A Edell
Adolescent-Parent Interaction in Family Decision Making pp. 159-69: Kay M Palan and Robert E Wilkes
There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes? pp. 170-77: Michaela Wanke, Gerd Bohner and Andreas Jurkowitsch
Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective pp. 178-91: Laura A Perracchio and Joan Meyers-Levy
Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects pp. 192-201: Robert M Schindler and Patrick N Kirby
A Comparative Analysis of Reference Price Models pp. 202-14: Briesch, Richard A, et al
Consumer Preference for a No-Choice Option pp. 215-31: Ravi Dhar
A Varying-Parameter Averaging Model of On-Line Brand Evaluations pp. 232-47: Gita Venkataramani Johar, Kamel Jedidi and Jacob Jacoby

Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources pp. 1-14: Joan Meyers-Levy and Alice M Tybout
Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings pp. 15-42: Craig J Thompson and Diana L Haytko
The Emergence of Adaptive Decision Making in Children pp. 43-56: Jennifer Gregan-Paxton and Deborah Roedder John
An Empirical Analysis of Price Endings with Scanner Data pp. 57-67: Mark Stiving and Russell S Winer
Framing the Deal: The Role of Restrictions in Accentuating Deal Value pp. 68-79: J Jeffrey Inman, Anil C Peter and Priya Raghubir
Toward an Understanding of Consumer Ambivalence pp. 80-93: Cele Otnes, Tina M Lowrey and L J Shrum
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets pp. 94-104: Stewart Shapiro, Deborah J MacInnis and Susan E Heckler
Mere-Possession Effects without Possession in Consumer Choice pp. 105-17: Sankar Sen and Eric J Johnson
The Role of Inference in Context Effects: Inferring What You Want from What Is Available pp. 118-25: Drazen Prelec, Birger Wernerfelt and Florian Zettelmeyer