AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness
Priya Raghubir and
Journal of Consumer Research, 1998, vol. 25, issue 1, 52-63
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:25:y:1998:i:1:p:52-63
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