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A Varying-Parameter Averaging Model of On-Line Brand Evaluations

Gita Venkataramani Johar, Kamel Jedidi and Jacob Jacoby

Journal of Consumer Research, 1997, vol. 24, issue 2, 232-47

Date: 1997
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Handle: RePEc:oup:jconrs:v:24:y:1997:i:2:p:232-47