Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resources
Joan Meyers-Levy and
Alice M Tybout
Journal of Consumer Research, 1997, vol. 24, issue 1, 1-14
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:24:y:1997:i:1:p:1-14
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