Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 21, issue 4, 1995

Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior pp. 567-80

Jennifer Gregan-Paxton and Deborah Roedder John

A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests pp. 581-95

Alan G Sawyer, Lynch, John G, and David L Brinberg

Copywriters' Implicit Theories of Communication: An Exploration pp. 596-611

Arthur J Kover

Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior pp. 612-26

Richard G Netemeyer, Scot Burton and Donald R Lichtenstein

A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities pp. 627-33

Birger Wernerfelt

On the Utility of Consumers' Theories in Judgments of Covariation pp. 634-43

Hans Baumgartner

Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity pp. 644-59

Anusree Mitra and Lynch, John G,

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus pp. 660-76

John Deighton and Kent Grayson

Abortion in America: A Consumer-Behavior Perspective pp. 677-94

Maggie Jones Patterson, Ronald Paul Hill and Kate Maloy

Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework pp. 695-707

Michael D Johnson, Eugene W Anderson and Claes Fornell

Communication Effects of Advertising versus Direct Experience When Both Search and Experience Attributes Are Present pp. 708-18

Alice A Wright and Lynch, John G,

Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications: Comments pp. 719-22

Stephen J Gould

Volume 21, issue 3, 1994

The Role of Consumers' Intuitions in Inference Making pp. 393-407

Susan M Broniarczyk and Joseph W Alba

An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods pp. 408-18

Gurumurthy Kalyanaram and John D C Little

Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English pp. 419-31

Bernd H Schmitt, Yigang Pan and Nader T Tavassoli

The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed Meanings pp. 432-52

Craig J Thompson, Howard R Pollio and William B Locander

Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods pp. 453-60

Dhruv Grewal and Howard Marmorstein

The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research pp. 461-80

Linda M Scott

Effects of Presentation Order and Communication Modality on Recall and Attitude pp. 481-90

H Rao Unnava, Robert E Burnkrant and Sunil Erevelles

Analysis and Interpretation of Qualitative Data in Consumer Research pp. 491-503

Susan Spiggle

Valuing Things: The Public and Private Meanings of Possessions pp. 504-21

Marsha L Richins

Special Possessions and the Expression of Material Values pp. 522-33

Marsha L Richins

Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval pp. 534-47

Jong-Won Park and Manoj Hastak

Construing and Critical Imagination: Comments and Necessary Diversions pp. 548-58

William P Hetrick and Hector R Lozada

Revitalizing the Critical Imagination: Unleashing the Crouched Tiger pp. 559-65

Jeff B Murray, Julie L Ozanne and Jon M Shapiro

Volume 21, issue 2, 1994

The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data pp. 219-35

Alba, Joseph W, et al

The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke pp. 236-51

Cornelia Pechmann and S Ratneshwar

Images in Advertising: The Need for a Theory of Visual Rhetoric pp. 252-73

Linda M Scott

An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables pp. 274-90

J Edward Russo and France Leclerc

Tracing the Impact of Item-by-Item Information Accessing on Uncertainty Reduction pp. 291-303

Jacoby, Jacob, et al

Heuristics and Biases in Timing the Replacement of Durable Products pp. 304-18

John D Cripps and Robert J Meyer

Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process pp. 319-31

Cynthia Webster

Adolescent Influence in Family Decision Making: A Replication with Extension pp. 332-41

Sharon E Beatty and Salil Talpade

How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment pp. 342-53

Manjit S Yadav

Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations pp. 354-65

Durairaj Maheswaran

An Exploratory Study of the Responses and Relationships Involved in the Evaluation of, and in the Intention to Purchase New Rock Music pp. 366-80

Kathleen T Lacher and Richard Mizerski

A Meta-analysis of Cronbach's Coefficient Alpha pp. 381-91

Robert A Peterson

Volume 21, issue 1, 1994

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts pp. 1-31

Marian Friestad and Peter Wright

Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants pp. 32-54

Lisa Penaloza

Hermeneutics and Consumer Research pp. 55-70

Stephen J Arnold and Eileen Fischer

Consumer Knowledge Assessment pp. 71-82

C Whan Park, David L Mothersbaugh and Lawrence Feick

Restructuring: Constructive Processing of Information Displays in Consumer Choice pp. 83-99

Eloise Coupey

Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes pp. 100-118

Pratibha A Dabholkar

A Model of Perceived Risk and Intended Risk-Handling Activity pp. 119-34

Grahame R Dowling and Richard Staelin

Accepted Risk and Alcohol Use during Pregnancy pp. 135-44

Louis A Morris, John L Swasy and Michael B Mazis

The Moderating Effects of Message Framing and pp. 145-53

Dhruv Grewal, Jerry Gotlieb and Howard Marmorstein

The Impact of Audiovisual Information on Children's Product-Related Recall pp. 154-64

M Carole Macklin

Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics pp. 165-75

David M Boush, Marian Friestad and Gregory M Rose

Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength pp. 176-89

Haugtvedt, Curtis P, et al

How Ambiguous Cropped Objects in Ad Photos Can Affect Product Evaluations pp. 190-204

Laura A Peracchio and Joan Meyers-Levy

Message Order Effects in Persuasion: An Attitude Strength Perspective pp. 205-18

Curtis P Haugtvedt and Duane T Wegener