Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 35, issue 6, 2009

It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion pp. 877-889

Hakkyun Kim, Akshay R. Rao and Angela Y. Lee

Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status pp. 890-905

Xavier Drèze and Joseph C. Nunes

Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests pp. 906-924

Bob M. Fennis, Loes Janssen and Kathleen D. Vohs

Possession and Access: Consumer Desires and Value Perceptions Regarding Contemporary Art Collection and Exhibit Visits pp. 925-940

Yu Chen

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice pp. 941-951

Aner Sela, Jonah Berger and Wendy Liu

Specification Seeking: How Product Specifications Influence Consumer Preference pp. 952-966

Christopher K. Hsee, Yang Yang, Yangjie Gu and Jie Chen

Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict pp. 967-984

Juliano Laran and Chris Janiszewski

When Brand Personality Matters: The Moderating Role of Attachment Styles pp. 985-1002

Vanitha Swaminathan, Karen M. Stilley and Rohini Ahluwalia

The Influence of Causal Conditional Reasoning on the Acceptance of Product Claims pp. 1003-1011

Elise Chandon and Chris Janiszewski

Bilingualism and the Emotional Intensity of Advertising Language pp. 1012-1025

Stefano Puntoni, Bart de Langhe and Stijn M. J. van Osselaer

The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments pp. 1026-1038

Echo Wen Wan, Jiewen Hong and Brian Sternthal

Releasing the Regret Lock: Consumer Response to New Alternatives after a Sale pp. 1039-1059

Michael Tsiros

Volume 35, issue 5, 2009

Memories as Assets: Strategic Memory Protection in Choice over Time pp. 715-728

Gal Zauberman, Rebecca K. Ratner and B. Kyu Kim

The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice pp. 729-741

Rosellina Ferraro, James R. Bettman and Tanya L. Chartrand

Blackjack in the Kitchen: Understanding Online versus Casino Gambling pp. 742-758

June Cotte and Kathryn A. Latour

The Marketplace Management of Illicit Pleasure pp. 759-771

Christina Goulding, Avi Shankar, Richard Elliott and Robin Canniford

Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self-Control Goals pp. 772-787

Cait Poynor and Kelly L. Haws

Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage pp. 788-799

Marcus Cunha and Juliano Laran

Psychological Distancing: Why Happiness Helps You See the Big Picture pp. 800-809

Aparna A. Labroo and Vanessa M. Patrick

Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior pp. 810-822

Robin J. Tanner and Kurt A. Carlson

How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability pp. 823-837

Kunter Gunasti and William T. Ross

The Influence of Self-Construal on Impulsive Consumption pp. 838-850

Yinlong Zhang and L. J. Shrum

The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process pp. 851-863

Sekar Raju, H. Rao Unnava and Nicole Votolato Montgomery

Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings pp. 864-876

Jay P. Carlson, Leslie H. Vincent, David M. Hardesty and William O. Bearden

Volume 35, issue 4, 2008

Stigma by Association in Coupon Redemption: Looking Cheap because of Others pp. 559-572

Jennifer J. Argo and Kelley J. Main

The Blissful Ignorance Effect: Pre- versus Post-action Effects on Outcome Expectancies Arising from Precise and Vague Information pp. 573-585

Himanshu Mishra, Baba Shiv and Dhananjay Nayakankuppam

Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control pp. 586-599

Anirban Mukhopadhyay, Jaideep Sengupta and Suresh Ramanathan

Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption pp. 600-610

Kelly Geyskens, Siegfried Dewitte, Mario Pandelaere and Luk Warlop

Emotional Calibration Effects on Consumer Choice pp. 611-621

Blair Kidwell, David M. Hardesty and Terry L. Childers

An Expanded Conceptualization and a New Measure of Compulsive Buying pp. 622-639

Nancy M. Ridgway, Monika Kukar-Kinney and Kent B. Monroe

Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences pp. 640-652

Wendy Liu

Context-Dependent Effects of Goal Primes pp. 653-667

Juliano Laran, Chris Janiszewski and Marcus Cunha

The Effects of a Different Category Context on Target Brand Evaluations pp. 668-679

Myungwoo Nam and Brian Sternthal

Seize the Day! Encouraging Indulgence for the Hyperopic Consumer pp. 680-691

Kelly L. Haws and Cait Poynor

Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms pp. 692-705

Aradhna Krishna and Rohini Ahluwalia

Effects of Temporal and Social Distance on Consumer Evaluations pp. 706-713

Kyeongheui Kim, Meng Zhang and Xiuping Li

Volume 35, issue 3, 2008

Introduction: The Moment and Place for a Special Issue pp. 377-379

David Mick

Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation pp. 380-390

Rita Coelho do Vale, Rik Pieters and Marcel Zeelenberg

The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters pp. 391-405

Maura L. Scott, Stephen M. Nowlis, Naomi Mandel and Andrea C. Morales

Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand pp. 406-422

Kathryn M. Sharpe, Richard Staelin and Joel Huber

Participatory Action Research pp. 423-439

Julie L. Ozanne and Bige Saatcioglu

Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice pp. 440-456

Daniel Goldstein, Eric J. Johnson and William Sharpe

Cost of Being Poor: Retail Price and Consumer Price Search Differences across Inner-City and Suburban Neighborhoods pp. 457-471

Debabrata Talukdar

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels pp. 472-482

Noah J. Goldstein, Robert B. Cialdini and Vladas Griskevicius

Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families pp. 483-494

Shuili Du, Sankar Sen and C. B. Bhattacharya

Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits pp. 495-508

Jason Riis, Joseph P. Simmons and Geoffrey P. Goodwin

Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors pp. 509-518

Jonah Berger and Lindsay Rand

An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals pp. 519-531

Robert J. Fisher, Mark Vandenbosch and Kersi D. Antia

Friends of Victims: Personal Experience and Prosocial Behavior pp. 532-542

Deborah A. Small and Uri Simonsohn

The Happiness of Giving: The Time-Ask Effect pp. 543-557

Wendy Liu and Jennifer Aaker

Volume 35, issue 2, 2008

Nonconscious Goals and Consumer Choice pp. 189-201

Tanya L. Chartrand, Joel Huber, Baba Shiv and Robin J. Tanner

The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction pp. 202-215

Cassie Mogilner, Tamar Rudnick and Sheena S. Iyengar

Asian Brands and the Shaping of a Transnational Imagined Community pp. 216-230

Julien Cayla and Giana M. Eckhardt

Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition pp. 231-244

Xin Zhao and Russell W. Belk

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates pp. 245-256

Glden Lkmen, Manoj Thomas and Vicki G. Morwitz

Desire to Acquire: Powerlessness and Compensatory Consumption pp. 257-267

Derek D. Rucker and Adam D. Galinsky

Recalling Mixed Emotions pp. 268-278

Jennifer Aaker, Aimee Drolet and Dale Griffin

One Individual, Two Identities: Frame Switching among Biculturals pp. 279-293

David Luna, Torsten Ringberg and Laura A. Peracchio

The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation pp. 294-308

Michael W. Allen, Richa Gupta and Arnaud Monnier

The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers pp. 309-323

Naomi Mandel and Dirk Smeesters

Choice Set Configuration as a Determinant of Preference Attribution and Strength pp. 324-336

Song-Oh Yoon and Itamar Simonson

The Effect of Self-Construal on Spatial Judgments pp. 337-348

Aradhna Krishna, Rongrong Zhou and Shi Zhang

Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation pp. 349-359

Linda Court Salisbury and Fred M. Feinberg

Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price? pp. 360-375

Jordan J. Louviere, Towhidul Islam, Nada Wasi, Deborah Street and Leonie Burgess

Erratum pp. 376-376

Eric J. Arnould and Craig J. Thompson

Volume 35, issue 1, 2008

Remembrance pp. 1-3

Robert E. Kleine

Editorial pp. 5-8

Gavan J. Fitzsimons

The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience pp. 9-20

Naomi Mandel and Stephen M. Nowlis

Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different" pp. 21-35

Grinne M. Fitzsimons, Tanya L. Chartrand and Gavan J. Fitzsimons

Babyfaces, Trait Inferences, and Company Evaluations in a Public Relations Crisis pp. 36-49

Gerald J. Gorn, Yuwei Jiang and Gita Venkataramani Johar

Family Identity: A Framework of Identity Interplay in Consumption Practices pp. 50-70

Amber M. Epp and Linda L. Price

The Perils of Hedonic Editing pp. 71-84

Elizabeth Cowley

Bikinis Instigate Generalized Impatience in Intertemporal Choice pp. 85-97

Bram Van den Bergh, Siegfried Dewitte and Luk Warlop

Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising pp. 98-118

Yanliu Huang and J. Wesley Hutchinson

What's Not to Like? Preference Asymmetry in the False Consensus Effect pp. 119-125

Andrew D. Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay

Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes pp. 126-141

Gergana Y. Nenkov, J. Jeffrey Inman and John Hulland

Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data pp. 142-153

Wayne S. DeSarbo, A. Selin Atalay, David LeBaron and Simon Blanchard

Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making pp. 154-166

Blair Kidwell, David M. Hardesty and Terry L. Childers

Surcharges and Seller Reputation pp. 167-177

Amar Cheema

Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test pp. 178-188

Bryan Gibson