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Journal of Consumer Research

1974 - 2021

From Oxford University Press
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Volume 32, issue 4, 2006

Indeterminacy and Live Television pp. 487-495 Downloads
Joachim Vosgerau, Klaus Wertenbroch and Ziv Carmon
Do You Know Me? Consumer Calibration of Friends' Knowledge pp. 496-503 Downloads
Andrew D. Gershoff and Gita Venkataramani Johar
The Endowed Progress Effect: How Artificial Advancement Increases Effort pp. 504-512 Downloads
Joseph C. Nunes and Xavier Drze
Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice pp. 513-518 Downloads
Kurt A. Carlson, Margaret G. Meloy and J. Edward Russo
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations pp. 519-529 Downloads
Sharon Ng and Michael J. Houston
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising pp. 530-540 Downloads
Debora Viana Thompson and Rebecca W. Hamilton
Money: A Bias for the Whole pp. 541-549 Downloads
Himanshu Mishra, Arul Mishra and Dhananjay Nayakankuppam
Self-Monitoring and Susceptibility to the Influence of Self-Prophecy pp. 550-556 Downloads
Eric R. Spangenberg and David E. Sprott
Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias pp. 557-566 Downloads
Aradhna Krishna
Habitual Behavior in American Eating Patterns: The Role of Meal Occasions pp. 567-575 Downloads
Adwait Khare and J. Jeffrey Inman
Positive and Negative Media Image Effects on the Self pp. 576-582 Downloads
Dirk Smeesters and Naomi Mandel
Self-Accountability Emotions and Fear Appeals: Motivating Behavior pp. 583-589 Downloads
Kirsten Passyn and Mita Sujan
Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes pp. 590-595 Downloads
Jinhee Choi, B. Kyu Kim, Incheol Choi and Youjae Yi
Informational Properties of Anxiety and Sadness, and Displaced Coping pp. 596-601 Downloads
Rajagopal Raghunathan, Michel T. Pham and Kim P. Corfman

Volume 32, issue 3, 2005

Age-Related Differences in Responses to Emotional Advertisements pp. 343-354 Downloads
Patti Williams and Aimee Drolet
Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms pp. 355-362 Downloads
Eduardo B. Andrade
Attribute Evaluability and the Range Effect pp. 363-369 Downloads
Catherine W. M. Yeung and Dilip Soman
Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice pp. 370-377 Downloads
Ayelet Fishbach and Ravi Dhar
Self-Construal, Reference Groups, and Brand Meaning pp. 378-389 Downloads
Jennifer Edson Escalas and James R. Bettman
The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses pp. 390-395 Downloads
Dhananjay Nayakankuppam and Himanshu Mishra
Goal Fulfillment and Goal Targets in Sequential Choice pp. 396-404 Downloads
Nathan Novemsky and Ravi Dhar
Name Letter Branding: Valence Transfers When Product Specific Needs Are Active pp. 405-415 Downloads
C. Miguel Brendl, Amitava Chattopadhyay, Brett W. Pelham and Mauricio Carvallo
Structural Constraints in Code-Switched Advertising pp. 416-423 Downloads
David Luna, Dawn Lerman and Laura A. Peracchio
Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not pp. 424-434 Downloads
Anick Bosmans and Hans Baumgartner
Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voice-Overs pp. 435-441 Downloads
Mark R. Forehand and Andrew Perkins
Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals pp. 442-452 Downloads
Petia K. Petrova and Robert B. Cialdini
Role of Relationship Norms in Processing Brand Information pp. 453-464 Downloads
Pankaj Aggarwal and Sharmistha Law
Decision Difficulty: Effects of Procedural and Outcome Accountability pp. 465-472 Downloads
Yinlong Zhang and Vikas Mittal
Television's Cultivation of Material Values pp. 473-479 Downloads
L. J. Shrum, James E. Burroughs and Aric Rindfleisch
A Reexamination of Frequency-Depth Effects in Consumer Price Judgments pp. 480-485 Downloads
Ashok K. Lalwani and Kent B. Monroe

Volume 32, issue 2, 2005

Resource Allocation in Households with Women as Chief Wage Earners pp. 185-195 Downloads
Suraj Commuri and James W. Gentry
Inferences about the Brand from Counterstereotypical Service Providers pp. 196-206 Downloads
Shashi Matta and Valerie S. Folkes
The Influence of a Mere Social Presence in a Retail Context pp. 207-212 Downloads
Jennifer J. Argo, Darren W. Dahl and Rajesh V. Manchanda
Context Effects without a Context: Attribute Balance as a Reason for Choice pp. 213-223 Downloads
Alexander Chernev
Linguistic Gender Marking and Categorization pp. 224-234 Downloads
Eric Yorkston and Gustavo E. De Mello
Consumer Risk Perceptions in a Community of Reflexive Doubt pp. 235-248 Downloads
Craig J. Thompson
Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective pp. 249-259 Downloads
Sucharita Chandran and Vicki G. Morwitz
Posting versus Lurking: Communicating in a Multiple Audience Context pp. 260-265 Downloads
Ann E. Schlosser
Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and Their Interaction pp. 266-276 Downloads
Sara L. Appleton-Knapp, Robert A. Bjork and Thomas D. Wickens
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices pp. 277-283 Downloads
Rebecca W. Hamilton and Gabriel J. Biehal
Paradox and the Consumption of Authenticity through Reality Television pp. 284-296 Downloads
Randall L. Rose and Stacy L. Wood
Extended Self and Possessions in the Workplace pp. 297-310 Downloads
Kelly Tian and Russell W. Belk
The Center Cannot Hold: Consuming the Utopian Marketplace pp. 311-323 Downloads
Pauline Maclaran and Stephen Brown
Losers, Winners, and Biased Trades pp. 324-329 Downloads
Joseph Johnson, Gerard J. Tellis and Deborah J. Macinnis
Revisiting the Effect of Positive Mood on Variety Seeking pp. 330-336 Downloads
Harper A. Roehm and Michelle L. Roehm
Shopping for Colleges When What We Know Ain't pp. 337-342 Downloads
Howard Wainer

Volume 32, issue 1, 2005

From the Editor-Elect pp. 1-5 Downloads
John Deighton
From the Editor pp. 6-11 Downloads
Dawn Iacobucci
Designing the Solution: The Impact of Constraints on Consumers' Creativity pp. 13-22 Downloads
C. Page Moreau and Darren W. Dahl
Understanding Consumer Evaluations of Mixed Affective Experiences pp. 23-28 Downloads
Loraine Lau-Gesk
Using Stylistic Properties of Ad Pictures to Communicate with Consumers pp. 29-40 Downloads
Laura A. Peracchio and Joan Meyers-Levy
Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes pp. 41-53 Downloads
Adam Duhachek
Penny Wise and Pound Foolish: The Left-Digit Effect in Price Cognition pp. 54-64 Downloads
Manoj Thomas and Vicki Morwitz
Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice pp. 65-75 Downloads
Rosellina Ferraro, Baba Shiv and James R. Bettman
Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease pp. 76-85 Downloads
Alice M. Tybout, Brian Sternthal, Prashant Malaviya, Georgios A. Bakamitsos and Se-Bum Park
Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice pp. 86-92 Downloads
Elizabeth G. Miller and Barbara E. Kahn
The Low Literate Consumer pp. 93-105 Downloads
Natalie Ross Adkins and Julie L. Ozanne
Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries pp. 106-118 Downloads
Jennifer Chang Coupland
The Development of Self-Brand Connections in Children and Adolescents pp. 119-129 Downloads
Lan Nguyen Chaplin and Deborah Roedder John
Credit Cards as Lifestyle Facilitators pp. 130-145 Downloads
Matthew J. Bernthal, David Crockett and Randall L. Rose
The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency pp. 146-153 Downloads
Anthony D. Miyazaki, Dhruv Grewal and Ronald C. Goodstein
Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice pp. 154-159 Downloads
Nitika Garg, J. Jeffrey Inman and Vikas Mittal
Postassimilationist Ethnic Consumer Research: Qualifications and Extensions pp. 160-170 Downloads
Sren Askegaard, Eric J. Arnould and Dannie Kjeldgaard
Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives pp. 171-184 Downloads
Aaron C. Ahuvia
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