Journal of Consumer Research

1974 - 2025

Current editor(s): Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

From Journal of Consumer Research Inc.
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Volume 39, issue 6, 2013

Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble pp. 1133 - 1153

Michelle Barnhart and Lisa Peñaloza

Money and Thinking: Reminders of Money Trigger Abstract Construal and Shape Consumer Judgments pp. 1154 - 1166

Jochim Hansen, Florian Kutzner and Michaela Wänke

Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish pp. 1167 - 1184

Amit Bhattacharjee, Jonathan Z. Berman and Americus Reed

How Naive Theories Drive Opposing Inferences from the Same Information pp. 1185 - 1201

Hélène Deval, Susan P. Mantel, Frank R. Kardes and Steven S. Posavac

What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency pp. 1202 - 1218

Stewart A. Shapiro and Jesper H. Nielsen

The Countability Effect: Comparative versus Experiential Reactions to Reward Distributions pp. 1219 - 1233

Jingjing Ma and Neal J. Roese

Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets pp. 1234 - 1257

Daiane Scaraboto and Eileen Fischer

The Influence of Selective Attention and Inattention to Products on Subsequent Choice pp. 1258 - 1274

Chris Janiszewski, Andrew Kuo and Nader T. Tavassoli

Are All Units Created Equal? The Effect of Default Units on Product Evaluations pp. 1275 - 1289

Christophe Lembregts and Mario Pandelaere

Brands as Product Coordinators: Matching Brands Make Joint Consumption Experiences More Enjoyable pp. 1290 - 1299

Ryan Rahinel and Joseph P. Redden

Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment pp. 1300 - 1312

Cassie Mogilner, Baba Shiv and Sheena S. Iyengar

The Desire for Consumption Knowledge pp. 1313 - 1329

Joshua J. Clarkson, Chris Janiszewski and Melissa D. Cinelli

Money Isn't Everything, but It Helps If It Doesn't Look Used: How the Physical Appearance of Money Influences Spending pp. 1330 - 1342

Fabrizio Di Muro and Theodore J. Noseworthy

Price Inferences for Sacred versus Secular Goods: Changing the Price of Medicine Influences Perceived Health Risk pp. 1343 - 1358

Adriana Samper and Janet A. Schwartz

Volume 39, issue 5, 2013

Taste Regimes and Market-Mediated Practice pp. 899 - 917

Zeynep Arsel and Jonathan Bean

Goal Reversion in Consumer Choice pp. 918 - 930

Kurt A. Carlson, Margaret G. Meloy and Elizabeth G. Miller

The Influence of Base Rate and Case Information on Health-Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity pp. 931 - 946

Dengfeng Yan and Jaideep Sengupta

The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism pp. 947 - 960

Rajesh Bagchi and Amar Cheema

More for the Many: The Influence of Entitativity on Charitable Giving pp. 961 - 976

Robert W. Smith, David Faro and Katherine A. Burson

Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing pp. 977 - 992

Echo Wen Wan and Derek D. Rucker

Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable Satiation pp. 993 - 1009

Jeff Galak, Justin Kruger and George Loewenstein

When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities pp. 1010 - 1033

Tandy Chalmers Thomas, Linda L. Price and Hope Jensen Schau

Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat pp. 1034 - 1050

Sara Loughran Dommer and Vanitha Swaminathan

Purifying Practices: How Consumers Assemble Romantic Experiences of Nature pp. 1051 - 1069

Robin Canniford and Avi Shankar

Commitment and Behavior Change: Evidence from the Field pp. 1070 - 1084

Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan and Leif D. Nelson

Goal Pursuit, Now and Later: Temporal Compatibility of Different versus Similar Means pp. 1085 - 1099

Jordan Etkin and Rebecca K. Ratner

Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control pp. 1100 - 1114

Joseph P. Redden and Kelly L. Haws

Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference pp. 1115 - 1131

Philip M. Fernbach, Steven A. Sloman, Robert St. Louis and Julia N. Shube

Food Decision Making pp. iv - vi

Lauren BlockCurator

Financial Insecurity and Deprivation pp. vii - x

Eileen FischerCurator

Numerosity and Consumer Behavior pp. xi - xiv

Rashmi AdavalCurator

Self-Identity and Consumer Behavior pp. xv - xviii

Jennifer EscalasCurator

Volume 39, issue 4, 2012

Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism pp. 663 - 687

Elif Izberk-Bilgin

Is Planning Good for You? The Differential Impact of Planning on Self-Regulation pp. 688 - 703

Claudia Townsend and Wendy Liu

Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal pp. 704 - 719

Katherine White, Jennifer J. Argo and Jaideep Sengupta

Consumers' Trust in Feelings as Information pp. 720 - 735

Tamar Avnet, Michel Tuan Pham and Andrew T. Stephen

The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability pp. 736 - 750

Myungwoo Nam, Jing Wang and Angela Y. Lee

Choosing Here and Now versus There and Later: The Moderating Role of Psychological Distance on Assortment Size Preferences pp. 751 - 768

Joseph K. Goodman and Selin A. Malkoc

A Tiger and a President: Imperceptible Celebrity Facial Cues Influence Trust and Preference pp. 769 - 783

Robin J. Tanner and Ahreum Maeng

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition pp. 784 - 799

Ravi Mehta, Rui (Juliet) Zhu and Amar Cheema

The Exception Is the Rule: Underestimating and Overspending on Exceptional Expenses pp. 800 - 814

Abigail B. Sussman and Adam L. Alter

Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption pp. 815 - 830

Soo Kim and Derek D. Rucker

The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty pp. 831 - 847

Jin Sun, Hean Tat Keh and Angela Y. Lee

Shining in the Center: Central Gaze Cascade Effect on Product Choice pp. 848 - 866

A. Selin Atalay, H. Onur Bodur and Dina Rasolofoarison

Space, Time, and Intertemporal Preferences pp. 867 - 880

B. Kyu Kim, Gal Zauberman and James R. Bettman

Access-Based Consumption: The Case of Car Sharing pp. 881 - 898

Fleura Bardhi and Giana M. Eckhardt

Volume 39, issue 3, 2012

The Presenter's Paradox pp. 445 - 460

Kimberlee Weaver, Stephen M. Garcia and Norbert Schwarz

Feeling the Future: The Emotional Oracle Effect pp. 461 - 477

Michel Tuan Pham, Leonard Lee and Andrew T. Stephen

The Labor of Lies: How Lying for Material Rewards Polarizes Consumers' Outcome Satisfaction pp. 478 - 492

Christina I. Anthony and Elizabeth Cowley

The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence pp. 493 - 509

Minjung Koo and Ayelet Fishbach

Liquid Relationship to Possessions pp. 510 - 529

Fleura Bardhi, Giana M. Eckhardt and Eric J. Arnould

Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation pp. 530 - 544

Jaehoon Lee and L. J. Shrum

Financial Deprivation Prompts Consumers to Seek Scarce Goods pp. 545 - 560

Eesha Sharma and Adam L. Alter

Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice pp. 561 - 573

Cindy Chan, Jonah Berger and Leaf Van Boven

An Arousal Regulation Explanation of Mood Effects on Consumer Choice pp. 574 - 584

Fabrizio Di Muro and Kyle B. Murray

The Effect of Ordering Decisions by Choice-Set Size on Consumer Search pp. 585 - 599

Jonathan Levav, Nicholas Reinholtz and Claire Lin

Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals pp. 600 - 614

Amy N. Dalton and Stephen A. Spiller

The Optimistic Trust Effect: Use of Belief in a Just World to Cope with Decision-Generated Threat pp. 615 - 628

Andrew E. Wilson and Peter R. Darke

Is Meat Male? A Quantitative Multimethod Framework to Establish Metaphoric Relationships pp. 629 - 643

Paul Rozin, Julia M. Hormes, Myles S. Faith and Brian Wansink

We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands pp. 644 - 661

Aner Sela, S. Christian Wheeler and Gülen Sarial-Abi

Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities pp. iii - viii

Mary Frances Luce, Ann McGill and Laura Peracchio

Volume 39, issue 2, 2012

Plate Size and Color Suggestibility: The Delboeuf Illusion's Bias on Serving and Eating Behavior pp. 215 - 228

Koert Van Ittersum and Brian Wansink

How Economic Contractions and Expansions Affect Expenditure Patterns pp. 229 - 247

Wagner A. Kamakura and Rex Yuxing Du

How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions pp. 248 - 259

Y. Charles Zhang and Norbert Schwarz

A Goal-Based Model of Product Evaluation and Choice pp. 260 - 292

Stijn M. J. van Osselaer and Chris Janiszewski

Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies pp. 293 - 306

Jiewen Hong and Yacheng Sun

When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism pp. 307 - 323

Pankaj Aggarwal and Ann L. Mcgill

Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty pp. 324 - 340

Manoj Thomas and Claire I. Tsai

The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences pp. 341 - 359

Cristel Antonia Russell and Sidney J. Levy

Decision Quicksand: How Trivial Choices Suck Us In pp. 360 - 370

Aner Sela and Jonah Berger

"I Don't" versus "I Can't": When Empowered Refusal Motivates Goal-Directed Behavior pp. 371 - 381

Vanessa M. Patrick and Henrik Hagtvedt

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness pp. 382 - 398

Andrew D. Gershoff, Ran Kivetz and Anat Keinan

When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations pp. 399 - 414

Aaron R. Brough and Alexander Chernev

Self-Affirmation through the Choice of Highly Aesthetic Products pp. 415 - 428

Claudia Townsend and Sanjay Sood

How Happiness Affects Choice pp. 429 - 443

Cassie Mogilner, Jennifer Aaker and Sepandar D. Kamvar

Volume 39, issue 1, 2012

Overestimating Others' Willingness to Pay pp. 1 - 21

Shane Frederick

Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback pp. 22 - 38

Stacey R. Finkelstein and Ayelet Fishbach

Nostalgia: The Gift That Keeps on Giving pp. 39 - 50

Xinyue Zhou, Tim Wildschut, Constantine Sedikides, Kan Shi and Cong Feng

Enjoy! Hedonic Consumption and Compliance with Assertive Messages pp. 51 - 61

Ann Kronrod, Amir Grinstein and Luc Wathieu

$29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions pp. 62 - 73

Rajesh Bagchi and Derick F. Davis

Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies pp. 74 - 92

Michelle F. Weinberger and Melanie Wallendorf

Effect of Regulatory Focus on Selective Information Processing pp. 93 - 110

Yeosun Yoon, Gülen Sarial-Abi and Zeynep Gürhan-Canli

A Motivational Account of the Question-Behavior Effect pp. 111 - 127

Anneleen Van Kerckhove, Maggie Geuens and Iris Vermeir

Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes pp. 128 - 141

Robyn A. LeBoeuf and Michael I. Norton

Implicit Self-Referencing: The Effect of Nonvolitional Self-Association on Brand and Product Attitude pp. 142 - 156

Andrew W. Perkins and Mark R. Forehand

From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing pp. 157 - 173

A. Peter McGraw, Janet A. Schwartz and Philip E. Tetlock

A Stranger's Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time pp. 174 - 184

Brett A. S. Martin

Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers pp. 185 - 198

Ashwani Monga and Rajesh Bagchi

Effects of Messiness on Preferences for Simplicity pp. 199 - 214

Jia (Elke) Liu, Dirk Smeesters and Debra Trampe