Psychological Distancing: Why Happiness Helps You See the Big Picture

Aparna A. Labroo and Vanessa M. Patrick

Journal of Consumer Research, 2009, vol. 35, issue 5, 800-809

Abstract: We propose that a positive mood, by signaling that a situation is benign, might allow people to step back and take in the big picture. As a consequence, a positive mood might increase abstract construal and the adoption of abstract, future goals. In contrast, a negative mood, by signaling not only danger but also its imminence, might focus attention on immediate and proximal concerns and reduce the adoption of abstract, future goals. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:35:y:2009:i:5:p:800-809

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