EconPapers    
Economics at your fingertips  
 

The Influence of Display Characteristics on Visual Exploratory Search Behavior

Chris Janiszewski

Journal of Consumer Research, 1998, vol. 25, issue 3, 290-301

Abstract: Visual information search is a combination of two distinct types of behavior. Goal-directed search behavior occurs when consumers use stored search routines to collect information in a deliberate manner. In contrast, exploratory search behavior occurs when consumers are confronted with multiple pieces of information but have little stored knowledge about how to proceed with the information gathering. This article reports on an investigation into exploratory search behavior and attempts to establish a connection between the layout of objects in a display and the amount of attention devoted to each of these objects. The research has implications for catalog page layout and visual merchandising. Copyright 1998 by the University of Chicago.

Date: 1998
References: Add references at CitEc
Citations: View citations in EconPapers (35) Track citations by RSS feed

Downloads: (external link)
http://dx.doi.org/10.1086/209540 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:25:y:1998:i:3:p:290-301

Access Statistics for this article

More articles in Journal of Consumer Research from Oxford University Press
Bibliographic data for series maintained by Oxford University Press ().

 
Page updated 2022-02-23
Handle: RePEc:oup:jconrs:v:25:y:1998:i:3:p:290-301