Measuring Emotions in the Consumption Experience
Marsha L Richins
Journal of Consumer Research, 1997, vol. 24, issue 2, 127-46
Although consumption-related emotions have been studied with increasing frequency in consumer behavior, issues concerning the appropriate way to measure these emotions remain unresolved This article reviews the emotion measures currently used in consumer research and the theories on which they are based; it concludes that the existing measures are unsuited for the purpose of measuring consumption-related emotions. The article describes six empirical studies that assess the domain of consumption-related emotions, that identify an appropriate set of consumption emotion descriptors (the CES), and that compare the usefulness of this descriptor set with the usefulness of other measures in assessing consumption-related emotions. Copyright 1997 by the University of Chicago.
References: Add references at CitEc
Citations: View citations in EconPapers (151) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:24:y:1997:i:2:p:127-46
Access Statistics for this article
More articles in Journal of Consumer Research from Oxford University Press
Bibliographic data for series maintained by Oxford University Press ().