Feminist Thought: Implications for Consumer Research

Julia M Bristor and Eileen Fischer

Journal of Consumer Research, 1993, vol. 19, issue 4, 518-36

Abstract: This article applies three distinct feminist perspectives to critique scientific objectivity, and the problematic, theories, methods of data collection, and methods of data analysis in consumer research. Each feminist perspective helps heighten sensitivity to gender biases in current research and offers insights on new directions for consumer scholarship. Copyright 1993 by the University of Chicago.

Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:19:y:1993:i:4:p:518-36

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