Consumer Self-Confidence: Refinements in Conceptualization and Measurement

William O Bearden, David M Hardesty and Randall L Rose

Journal of Consumer Research, 2001, vol. 28, issue 1, 121-34

Abstract: The development and validation of measures to assess multiple dimensions of consumer self-confidence are described in this article. Scale-development procedures resulted in a six-factor correlated model made up of the following dimensions: information acquisition, consideration-set formation, personal outcomes, social outcomes, persuasion knowledge, and marketplace interfaces. A series of studies demonstrate the psychometric properties of the measures, their discriminant validity with respect to related constructs, their construct validity, and their ability to moderate relationships among other important consumer behavior variables. Copyright 2001 by the University of Chicago.

Date: 2001
References: Add references at CitEc
Citations: View citations in EconPapers (70)

Downloads: (external link)
http://dx.doi.org/10.1086/321951 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:28:y:2001:i:1:p:121-34

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().