Midrange, Differential, Meaningful, and Multidisciplinary: Reflections on JCR’s Epistemic Culture

Markus Giesler

Journal of Consumer Research, 2024, vol. 51, issue 1, 204-209

Abstract: Scientific communities such as journals or professional societies have their own ways of creating and sharing knowledge called “epistemic cultures.” Drawing on prior reflexive scholarship and conversations with eight preeminent consumer researchers, this article explores some of the central tenets of epistemic culture at the Journal of Consumer Research (JCR): midrange scope, differential insight, meaningful impact, and multidisciplinary field. It also provides some guidance to new consumer researchers on how to accomplish epistemic fluency.

Keywords: consumer research; sociology of science; epistemic cultures; epistemic fluency (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:51:y:2024:i:1:p:204-209.

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Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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