Economics at your fingertips  

The Role of Attitude Accessibility in the Attitude-to-Behavior Process

Russell H Fazio, Martha C Powell and Carol J Williams

Journal of Consumer Research, 1989, vol. 16, issue 3, 280-89

Abstract: Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product by its position in the front row, as opposed to the back row, than did subjects with more accessible attitudes. The implications of these data for a model of the process by which attitudes guide behavior are discussed. Copyright 1989 by the University of Chicago.

Date: 1989
References: Add references at CitEc
Citations View citations in EconPapers (23) Track citations by RSS feed

Downloads: (external link) (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Journal of Consumer Research from Oxford University Press
Series data maintained by Oxford University Press ().

Page updated 2017-09-29
Handle: RePEc:oup:jconrs:v:16:y:1989:i:3:p:280-89