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The Role of Attitude Accessibility in the Attitude-to-Behavior Process

Russell H Fazio, Martha C Powell and Carol J Williams

Journal of Consumer Research, 1989, vol. 16, issue 3, 280-89

Abstract: Attitudes toward a number of products and the accessibility of those attitudes as indicated by the latency of response to an attitudinal inquiry were assessed. Subjects with highly accessible attitudes toward a given product displayed greater attitude-behavior correspondence than did those with relatively less accessible attitudes. Furthermore, subjects with less accessible attitudes displayed more sensitivity to the salience afforded a product by its position in the front row, as opposed to the back row, than did subjects with more accessible attitudes. The implications of these data for a model of the process by which attitudes guide behavior are discussed. Copyright 1989 by the University of Chicago.

Date: 1989
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