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The Nominal Group Technique: Its Potential for Consumer Research

John D Claxton, J R Brent Ritchie and Judy Zaichkowsky

Journal of Consumer Research, 1980, vol. 7, issue 3, 308-13

Date: 1980
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Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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