EconPapers    
Economics at your fingertips  
 

Consuming Experiential Categories

Anuj K. Shah and Adam L. Alter

Journal of Consumer Research, 2014, vol. 41, issue 4, 965 - 977

Abstract: How do we maximize enjoyment and minimize displeasure over a variety of events? Previous research has discussed how consumers might focus on savoring individual events or distribute appealing and unappealing events across time to maximize happiness. Building on this work, the current research shows that consumers track not just individual events but also "categories" of events. Consequently, a person who visits a modern art gallery, a classic art gallery, the opera, and a symphony concert could either construe these as four distinct experiences or as two categories of experiences (art galleries and musical performances). Consumers seem to naturally consider experiential categories. For positive experiences, consumers are reluctant to choose in a way that eliminates categories, but the opposite is true for negative experiences. People may do this because eliminating categories leads to a greater subjective feeling of making progress in a hedonic experience.

Date: 2014
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://dx.doi.org/10.1086/677893 (application/pdf)
http://dx.doi.org/10.1086/677893 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:doi:10.1086/677893

Access Statistics for this article

More articles in Journal of Consumer Research from Oxford University Press
Bibliographic data for series maintained by Oxford University Press ().

 
Page updated 2021-06-15
Handle: RePEc:oup:jconrs:doi:10.1086/677893