Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity: Comment

James Shanteau and C Michael Troutman

Journal of Consumer Research, 1975, vol. 1, issue 4, 16-18

Date: 1975
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:1:y:1975:i:4:p:16-18

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

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