Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction

John W Schouten

Journal of Consumer Research, 1991, vol. 17, issue 4, 412-25

Abstract: The consumption of aesthetic plastic surgery is examined within the broader context of daily life in an investigation of the motives and the self-concept dynamics underlying this symbolic consumer behavior. Data were collected in multiple, in-depth, ethnographic interviews, and analyzed by a constant comparative method revealing insights into both a priori and emergent themes. A priori themes regarding body image, impression management, symbolic self-completion, and possible selves are developed through a literature review and discussed briefly in light of the findings. Emergent themes, including role transitions, sexual selves and romantic fantasies, control and efficacy, and identity play are developed and embedded in a discussion of identity reconstruction and personal rites of passage. It is concluded that consumption activities are imprtant to both the maintenance and the development of a stable, harmonious self-concept. Directions for future research are discussed. Copyright 1991 by the University of Chicago.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:17:y:1991:i:4:p:412-25

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