The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information

Christine Moorman

Journal of Consumer Research, 1990, vol. 17, issue 3, 362-74

Abstract: This research investigates the effect of consumer characteristics (e.g., familiarity and enduring motivation) and stimulus characteristics (e.g., information format and content) on the utilization of nutrition information. Results indicate that both types of charcteristics influence information processing and decision quality. Moreover, stimulus characteristics, in general, were found to facilitate these activities irrespective of consumer differences. Copyright 1990 by the University of Chicago.

Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:17:y:1990:i:3:p:362-74

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