Self-Gifts: Phenomenological Insights from Four Contexts

David Mick and Michelle DeMoss

Journal of Consumer Research, 1990, vol. 17, issue 3, 322-32

Abstract: This article reports the results of a study meant to portray a detailed picture of self-gift experiences in four contexts, focusing notably on reward and therapeutic self-gifts. Extending prior conceptual discussions, the findings suggest that self-gifts are a form of personally symbolic self-communication through special indulgences that tend to be premeditated and highly context bound. Discussion centers on theoretical implications and future directions for self-gift research. Overall, self-gifts represent a complex class of personal acquisitions that offer intriguing insights on self-directed consumer behavior. Copyright 1990 by the University of Chicago.

Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:17:y:1990:i:3:p:322-32

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