On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)

Thomas P Novak and Bruce MacEvoy

Journal of Consumer Research, 1990, vol. 17, issue 1, 105-09

Abstract: This article begins with a partial replication of previous work--a comparison of the Values and Life Styles (VALS) system and the List of Values (LOV). The analysis is then extended to evaluate the role of a set of standard demographic variables with respect to both psychographic segmentation systems. Copyright 1990 by the University of Chicago.

Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:17:y:1990:i:1:p:105-09

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