Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

Richard H Kolbe and Melissa S Burnett

Journal of Consumer Research, 1991, vol. 18, issue 2, 243-50

Abstract: This article provides an empirical review and synthesis of published studies that have used content-analysis methods. Harold Kassarjian's critical guidelines for content-analysis research were used to examine the methods employed in 128 studies. The guidelines were expanded by providing an empirical investigation of multiple dimensions of objectivity. Reliability issues were also assessed by examining factors central to the replication and interjudge coefficient calculations. The findings indicate a general need for improvement in the application of content-analysis methods. Suggestions for calculating reliability coefficients and for improving the objectivity and reliability of research are offered. Copyright 1991 by the University of Chicago.

Date: 1991
References: Add references at CitEc
Citations: View citations in EconPapers (113)

Downloads: (external link)
http://dx.doi.org/10.1086/209256 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:18:y:1991:i:2:p:243-50

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().