Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects

Kleine, Robert E, and Jerome B Kernan

Journal of Consumer Research, 1991, vol. 18, issue 3, 311-24

Abstract: Although the perception of contextualized objects pervades our everyday experiences, the literature provides little insight into how consumers ascribe meaning to contextualized.products, or indeed into what meaning is. The authors address this gap in the literature by providing a conceptualization of consumption-object meaning and an a priori model for measuring it. An experiment tested several hypotheses concerning how the kind and amount of context affects the meanings people ascribe to ordinary consumption objects (and the labels that they use to identify those meanings). Overall, the findings support the proposed conceptualization. Copyright 1991 by the University of Chicago.

Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:18:y:1991:i:3:p:311-24

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