The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience

Xiuping Li

Journal of Consumer Research, 2008, vol. 34, issue 5, 649-656

Abstract: Earlier work in consumer research has documented the effect of appetitive stimuli (e.g., chocolate cookies) on a related consumption domain (e.g., eating). We argue that appetitive stimuli can lead to a change in temporal orientation and affect subsequent consumption impatience across domains. In a series of experiments, we find that consumers exposed to appetitive stimuli are more present oriented, more likely to choose smaller-sooner rewards or vice options, and more likely to make unplanned purchase decisions. (c) 2008 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:34:y:2008:i:5:p:649-656

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