A Research Agenda on Political Ideology in Consumer Research: A Commentary on Jung et al.’s “Blue and Red Voices”

David Crockett and Nicholas Pendarvis

Journal of Consumer Research, 2017, vol. 44, issue 3, 500-502

Abstract: Jung, Garbarino, Briley, and Wynhausen’s (this issue) findings, though intriguing, leave critical unanswered questions that warrant further inquiry into the role of political ideology on consumption. We posit three research questions that constitute a sociocultural research agenda on the role of political ideology on marketplace redress.

Keywords: political ideology; marketplace; complain; redress (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:44:y:2017:i:3:p:500-502.

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