Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews

Zeynep Arsel, Darren DahlEditor, Eileen FischerEditor, Gita JoharEditor and Vicki MorwitzEditor

Journal of Consumer Research, 2017, vol. 44, issue 4, 939-948

Abstract: Interviews have been a key primary data source for research published in the Journal of Consumer Research. This tutorial aims to walk readers through the design and execution of interview-based empirical research on consumers and consumption.

Keywords: interviews; research methods; data collection; ethics; qualitative research (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (31)

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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:44:y:2017:i:4:p:939-948.

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