Street Art, Sweet Art? Reclaiming the "Public" in Public Place
Luca M. Visconti,
John F. Sherry,
Stefania Borghini and
Journal of Consumer Research, 2010, vol. 37, issue 3, 511-529
Consumer research has paid scant attention to public goods, especially at a time when the contestation between categorizing public and private goods and controlling public goods is pronounced. In this multisited ethnography, we explore the ways in which active consumers negotiate meanings about the consumption of a particular public good, public space. Using the context of street art, we document four main ideologies of public space consumption that result from the interaction, both conflict and common intent, of urban dwellers and street artists. We show how public space can be contested as private and commercialized, or offered back as a collective good, where sense of belonging and dialogue restore it to a meaningful place. We demonstrate how the common nature of space both stimulates dialectical and dialogical exchanges across stakeholders and fuels forms of layered agency. (c) 2010 by JOURNAL OF CONSUMER RESEARCH, Inc..
References: Add references at CitEc
Citations View citations in EconPapers (3) Track citations by RSS feed
Downloads: (external link)
http://dx.doi.org/10.1086/652731 link to full text (text/html)
Access to full text is restricted to subscribers.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:37:y:2010:i:3:p:511-529
Access Statistics for this article
More articles in Journal of Consumer Research from Oxford University Press
Series data maintained by Oxford University Press ().