Economics at your fingertips  

Consumer Culture Theory (CCT): Twenty Years of Research

Eric J. Arnould and Craig J. Thompson

Journal of Consumer Research, 2005, vol. 31, issue 4, 868-882

Abstract: This article provides a synthesizing overview of the past 20 yr. of consumer research addressing the sociocultural, experiential, symbolic, and ideological aspects of consumption. Our aim is to provide a viable disciplinary brand for this research tradition that we call consumer culture theory (CCT). We propose that CCT has fulfilled recurrent calls for developing a distinctive body of theoretical knowledge about consumption and marketplace behaviors. In developing this argument, we redress three enduring misconceptions about the nature and analytic orientation of CCT. We then assess how CCT has contributed to consumer research by illuminating the cultural dimensions of the consumption cycle and by developing novel theorizations concerning four thematic domains of research interest. (c) 2005 by JOURNAL OF CONSUMER RESEARCH, Inc..

Date: 2005
References: Add references at CitEc
Citations View citations in EconPapers (50) Track citations by RSS feed

Downloads: (external link) link to full text (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

More articles in Journal of Consumer Research from Oxford University Press
Series data maintained by Oxford University Press ().

Page updated 2017-09-29
Handle: RePEc:oup:jconrs:v:31:y:2005:i:4:p:868-882