Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience

Annamma Joy and Sherry, John F,

Journal of Consumer Research, 2003, vol. 30, issue 2, 259-82

Abstract: This article focuses on somatic experience--not just the process of thinking bodily but how the body informs the logic of thinking about art. We examine the links between embodiment, movement, and multisensory experience insofar as they help to elucidate the contours of art appreciation in a museum. We argue that embodiment can be identified at two levels: the phenomenological and the cognitive unconscious. At the first level, individuals are conscious of their feelings and actions while, at the second level, sensorimotor and other bodily oriented inference mechanisms inform their processes of abstract thought and reasoning. We analyze the consumption stories of 30 museum goers in order to understand how people move through museum spaces and feel, touch, hear, smell, and taste art. Further, through an analysis of metaphors and the use of conceptual blending, we tap into the participants' unconscious minds, gleaning important embodiment processes that shape their reasoning. Copyright 2003 by the University of Chicago.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:30:y:2003:i:2:p:259-82

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