How and Why Our Eating Decisions Neglect Infrequently Consumed Foods

Abigail B Sussman, Anna Paley, Adam L Alter, Margaret C Campbell and Susan M Broniarczyk

Journal of Consumer Research, 2021, vol. 48, issue 2, 251-269

Abstract: This article introduces a novel distinction between foods as a function of the frequency with which consumers eat them, and investigates how this distinction influences dietary beliefs and decisions. It compares food types perceived to be consumed relatively infrequently (i.e., infrequent foods) to those perceived to be consumed relatively frequently (i.e., frequent foods). Across an analysis of archival data from a popular calorie tracking app and five experiments examining hypothetical consumption decisions, findings support the conclusion that infrequent foods provide unique challenges for consumers. All else equal, consumers select larger portions of infrequent (vs. frequent) foods. Further, consumers are less likely to compensate (i.e., eat less) after consuming equal amounts of infrequent versus frequent foods. This pattern of results arises because consumers erroneously believe that infrequent foods have a smaller impact on their weight than frequent foods do, even in the presence of caloric information. Optimistically, participants can be taught to overcome this bias through a brief informational intervention.

Keywords: lay beliefs; consumption decisions; frequency; dietary compensation (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://hdl.handle.net/10.1093/jcr/ucab011 (application/pdf)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:oup:jconrs:v:48:y:2021:i:2:p:251-269.

Access Statistics for this article

Journal of Consumer Research is currently edited by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen and Stacy Wood

More articles in Journal of Consumer Research from Journal of Consumer Research Inc.
Bibliographic data for series maintained by ().