 Creativity or costs? Questioning New Zealand’s fashion success: A methodological interventionSally A. Weller Journal of Economic Geography, 2014, vol. 14, issue 4, 721-737 Abstract: This paper questions the proposition that creativity-led cultural industries can prosper in peripheral locations. To that end, it examines the apparent success of New Zealand's designer fashion industry in the first years of the twenty-first century. The paper critiques the conclusion that New Zealand's fashion success was the outcome of national industry policies that nurtured and promoted place-based creative talent. It also critiques the micro-scale, network-based research methodologies that produce such a conclusion. The paper deploys novel quantitative methods to show how retail market structures and trade regulations shaped competition in the isolated and newly integrated Australasian fashion market. New Zealand's creative success is shown to have relied on advantageous cost relativities and favourable macro institutional arrangements. The paper concludes that convincing explanations of creative industry success must consider the effects of higher order processes and structures that are not revealed by micro-scale, actor-based methodologies. Date: 2014 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:oup:jecgeo:v:14:y:2014:i:4:p:721-737. Ordering information: This journal article can be ordered from Access Statistics for this article Journal of Economic Geography is currently edited by Jorge De la Roca, Stephen Gibbons, Simona Iammarino, Amanda Ross and James Faulconbridge More articles in Journal of Economic Geography from Oxford University Press Oxford University Press, Great Clarendon Street, Oxford OX2 6DP, UK. |
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